Total monetization
Programmatic One-Stop Shop
360° Ad Revenue Management
DFP Management
Custom integrations, maintenance and campaign trafficking.
Yield Optimization
Dynamic price floor adjustment and bid analysis for optimal results.
Header Bidding
Tailor-made Prebid integration with a full demand stack and advanced analytics.
Premium Demand
Access to top tier buyers through both openRTB and private marketplaces.
Ad Quality
Fraud & malware prevention technology, along with continious human monitoring.
Unified Reporting
All of your data in one place through our simple, user-friendly publisher portal.
Smart Technology
Intellingent solutions, including ad refresh, ad injection and ad block recovery.
Customer Support
Ongoing business and technical support, including a 24/7 ticket system.
Ad Formats
A variety of ad types and formats available such as native, sticky, outstream video and other.
Products & Services
The right tools for any job
Smart React
Capitalize on long page sessions with our smart ad refreshing solution. Smart React analyzes page engagement and viewability to generate new inventory in a user-friendly, lightweight fashion, maximizing profitability.
Smart View
Inject ads on your web pages dynamically, based on user activity and viewport focus. Keep your layout clean with 100% viwable inventory, no blank spaces and no banner interference.
Ad Block Recovery
Stop losing revenue to ad blockers. Display verified, brand safe ads, compliant with all industry standards, using the same high-quality demand and maximize your earnings.
Ad Layout Optimization
Ensure optimal ad placement, size and density to reach each session’s true potential, while still in compliance with partner policies. Advanced analytics, services and A/B testing, helping you find the right layout for your site.
Sticky Ads
Increase your ad viewability and achieve better CPM rates through all programmatic channels. Create a more engaging ad experience for your web users and enjoy the substantial benefits.
On page Video
Bring a stable source of incremental revenue to your website through high-quality, interactive on-page video ads. Generate additional revenue with this non-interruptive, user-friendly ad experience.
Gain instant access to our pool of premium demand
The results speak for themselves
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From the blog
Learn more about programmatic monetization
Are you using an SSP? Do you know which are the best ones? SSPs can be valuable partners, especially if you find the one that best suits your needs as a publisher. While Google Ad Manager has dominated the field for a while, our article lists some of the other top SSPs that excel in the industry. Take a look at the companies below to learn more about their strengths and unique features. SSP: a definition SSP stands for Supply-Side Platform or Sell-Side Platform. It’s a solution that automates the sale of digital advertising space via real-time bidding. Aimed at publishers, it helps them monetize their inventory programmatically by exposing it to different demand sources. This may include demand partners such as ad exchanges, ad networks, and DSPs. By creating increased competition for the ad inventory and optimizing the setup, SSPs maximize publisher revenue. Top SSPs for publishers Let us take a look at some of the best SSPs in the industry. Of course, no single solution can serve as a panacea and satisfaction depends on each publisher’s priorities and criteria. However, some companies have consistently ranked well and are worth exploring. 1. Magnite Magnite (Rubicon Project + Telaria) is a large SSP that works with ad formats across all channels and premium demand. It offers Private Marketplaces (PMP), Programmatic Guaranteed (PG), and Auction Packages. Magnite’s goal is to provide publishers with transparency and expertise in the quest to maximize ad revenue. 2. Index Exchange Index Exchange is an SSP…
The digital advertising industry is ever-evolving. Unfortunately, new opportunities go hand in hand with additional fraud risks. Affiliate cookie stuffing is one of the more popular blackhat marketing techniques used by online swindlers. In this article, we’re going to explain what that is and how exactly it works. Let’s start at the beginning. What’s a cookie? A cookie is a tiny, identifiable piece of code websites leave in your browser when you visit them. Cookies help a site remember you by tracking browsing activity and storing login credentials and other advertising data. That’s what makes them so valuable when it comes to affiliate marketing. What’s affiliate marketing and how does it come into this? Simply put, affiliate marketing means businesses pay a commission to a party that brings them clicks, site visits, or sales. So, for example, if your website sends some visitors to the Apple store, you’d get a small share of anything they buy there. Such arrangements are brokered by an affiliate network, acting as a middleman. Naturally, in order for an affiliate program to work, user visits need to be properly tracked. And that’s a prime example of the usefulness of cookies. Let’s break it down, continuing the Apple example: User clicks on your affiliate link A cookie gets dropped in the user’s browser as they are redirected to the Apple Store They make a purchase During checkout, the store website checks for affiliate cookies If any are found, the transaction is logged, and you get your…
With so many different types of digital advertising, it can be difficult for publishers to prioritize. What’s more profitable? What’s more user-friendly? What’s in high demand right now? Native advertising is an answer to all those questions. Our article talks about native ads, what’s different about them, and why publishers shouldn’t overlook them. What is native advertising? As you’re probably well-aware, native advertising is paid branded content that looks and feels like the editorial content on a website. As opposed to standard display ads, which are essentially banner ads, native advertising campaigns aim to be more relevant, less intrusive and bring more value to the users. The different types of native advertising include in-feed ads, in-article ads, recommendation widgets, sponsored products, etc. It could also involve branded or sponsored content. Last but not least, there is native video advertising. Why are native ads good for publishers? Native presents a good opportunity for publishers due to several reasons: Revenue Native advertising is a preferred tool for advertisers in creating brand awareness and building customer relationships. As brands generate more native content, the demand for native ad inventory grows. So does the competition. Therefore, publishers can enjoy CPM rates reaching $10 or even $20. Engagement and viewability Native ads are considered the cure for ad fatigue and ad blindness. They generate CTR rates that are 8.8 times higher than those for standard banners. In addition, users view them over 50% more often than display ads. And good ad campaign performance is sure…