Direct ad sales in a programmatic world
How to manage direct campaigns in an automation-driven landscape and increase ad earnings.
Best practices and insights from our team of experts with 18+ years of industry experience.
Save your seat now – the webinar has limited capacity!
With tightened privacy regulations and increasing restrictions on data flow, the future of openRTB is uncertain to say the least. Now more than ever publishers are turning towards direct advertiser relationships not just to boost ad sales, but to secure long-term business stability.
We’re going to take a deep dive into the world of direct advertising deals and their current, semi-automated form. Primarily, we will focus on Programmatic Guaranteed, which currently accounts for more than 60% of the the programmatic ad spend in the US.
BONUS: After the webinar you’ll get a copy of the presentation and access to the live recording on demand.