PubGalaxy | In the Press
Many publishers are missing out on the opportunity to offer a faster, more engaging user experience, resulting in better quality traffic, higher CPMs, & ultimately increased ad revenue, by Ivan Ivanov, PubGalaxy’s COO
AdExchanger’s interview with Mirela Kolarova, manager of Yield and Account Management & Boris Shterev, Head of Marketing
PubGalaxy’s view on ad operations mix, and how publishers can gather the core components for long-term success in times of unstable economic climate, interview with Ivan Ivanov, COO
What’s New In Publishing, published an article on the concerns about the immediate effects of COVID-19 on digital media, by Ivan Ivanov, COO of PubGalaxy.
Expert advice on how publishers can adapt to the COVID-19 turbulence across the digital media space by Lou Carpino, VP Publisher Development.
PerformanceIN.com, covering the digital media industry, published our article on the pros and cons of ad partner exclusivity, written by Sarah Atanasova of the Publisher Development team.
The importance of human expertise and analysis in today’s automated advertising, written by Sam Polimenov, Manager Publisher Development team.
Sarah Atanasova of PubGalaxy Publisher Development team speaks about the role and fate of ad networks in the RTB realms today and what they mean for each side – publishers and media buyers.
The threats ad fraud poses to the entire industry, leading to a loss of credibility and making it hard to steal budgets away from print, TV, and radio. Unless this is acted upon, the ad tech industry itself might fall victim to ad fraud.
Just over a fifth of online users in the UK have an ad blocker installed, but these tend to be those who access the web most frequently, meaning almost two-fifths of page views have blocked ads.
Whitelists are intended to provide advertisers with a bulletproof solution to brand safety issues but in practice, this is far from the case.
The combined effects of ad blockers and the overarching control of the tech giants make it challenging for smaller publishers to monetize their inventory.
The General Data Protection Regulation (GDPR) has positive intentions, aimed primarily at controlling the data practices of large corporations.