PubGalaxy | In the Press

How The Tech Site XDA Developers Solved The Mystery Of The Shadow Blocklist – And Got Its Ad Revenue Back

AdExchanger’s interview with Mirela Kolarova, manager of Yield and Account Management & Boris Shterev, Head of Marketing

Balancing Ad Ops in Unstable Times

PubGalaxy’s view on ad operations mix, and how publishers can gather the core components for long-term success in times of unstable economic climate, interview with Ivan Ivanov, COO

Making sense of ads in uncertain times

What’s New In Publishing, published an article on the concerns about the immediate effects of COVID-19 on digital media, by Ivan Ivanov, COO of PubGalaxy.

4 Ways Publishers Can Adapt to Survive the Pandemic

Expert advice on how publishers can adapt to the COVID-19 turbulence across the digital media space by Lou Carpino, VP Publisher Development.

A journey past ad networks and AdSense

Expert view on the role of programmatic for niche publishers and bloggers, written by Sam Polimenov, Manager Publisher Development team.

Is Ad Partner Exclusivity a Panacea or a Burden?

PerformanceIN.com, covering the digital media industry, published our article on the pros and cons of ad partner exclusivity, written by Sarah Atanasova of the Publisher Development team.

4 ways humans still trump automated advertising

The importance of human expertise and analysis in today’s automated advertising, written by Sam Polimenov, Manager Publisher Development team.

Fight or flight: Ad networks in present-day RTB landscape

Sarah Atanasova of PubGalaxy Publisher Development team speaks about the role and fate of ad networks in the RTB realms today and what they mean for each side – publishers and media buyers.

Ad fraud: how did we get here and where to now?

The threats ad fraud poses to the entire industry, leading to a loss of credibility and making it hard to steal budgets away from print, TV, and radio. Unless this is acted upon, the ad tech industry itself might fall victim to ad fraud.

How Publishers Can Hit Ad Blocking Where It Hurts

Just over a fifth of online users in the UK have an ad blocker installed, but these tend to be those who access the web most frequently, meaning almost two-fifths of page views have blocked ads.

Are Whitelists Doing Advertisers More Harm than Good?

Whitelists are intended to provide advertisers with a bulletproof solution to brand safety issues but in practice, this is far from the case.

4 Ways Publishers Can Fight Back Against The Duopoly

The combined effects of ad blockers and the overarching control of the tech giants make it challenging for smaller publishers to monetize their inventory.

GDPR: Leveling The Playing Field Or Flattening Publishers?

The General Data Protection Regulation (GDPR) has positive intentions, aimed primarily at controlling the data practices of large corporations.