Data is the driving force behind any business’s growth. More importantly, data helps businesses get up close and personal with website visitors and create content that drives reader engagement and builds stronger relationships with them. As a content-driven industry, one might think that publishers would naturally utilize data to their advantage, but alas, many are not.

Primarily, we will focus on exploring “bidstream” data, what to look for and how to use your findings to create high-performing pricing rules.

BONUS: After the webinar you’ll get a copy of the presentation and access to the live recording on demand.