Programmatic advertising has revolutionized the scale at which digital publishers can sell their inventory. With scale, comes efficiency and that’s where Header bidding has really come to the fore. In 2019, the share of Global publishers using a Header bidding wrapper reached over 75%, officially overtaking waterfall as the strategy of choice.
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When it comes to programmatic web monetization, people automatically think of display adversiting and openRTB. There is, however, a lot more to explore in the ecosystem and affiliate marketing is a prime example of that. Such programs are actually one of the oldest types of advertising and surprisingly, their internet revival has somehow been widely neglected by the publishing world. In spite of their relatively low popularity, affiliate deals have an enormous potential and have become an integral part of the monetization strategy for many who have implemented them. So, let’s have an overview of what Affiliate Programs are and how to use them.
The advertising world is in a lot of trouble right now, due to the global pandemic taking a heavy toll on the economy. With marketing budgets being pulled back and some businesses even shutting down altogether, ad spend is at a low that’s unnatural for this time of the year. But wait, there is some good news in all this. Just because the market is down, it doesn’t mean there’s nothing you can do as a publisher to recover some lost revenue. Over the past month we’ve been hard at work to come up with a response to the crisis and this is what we found.
In the most recent years, we’ve seen GDPR, Header bidding, ads.txt, and many other trends hit the digital advertising industry by storm, forcing Publishers to change their strategy for not only compliance with the law but also with adapting to new technology, to continue to maintain and increase ad revenue for their content. With the advertising industry constantly evolving and adapting as new technology and regulations come into play, here are some top trends in programmatic advertising for 2020.
It is quite common for online publishers to monetize their website through the standard MPU (300×250), Leaderboard (728×90), Skyscraper (160×600) type of ad formats. But what do you do when you’ve achieved a maximum fill rate and fully optimized your CPM? Luckily, not all is lost. In this article, you will find five ad platforms that you can implement in your site, that can help you unlock new streams of ad revenue.
Google AdSense is broadly considered the go-to platform for webmasters to monetize their properties in their early days. When you’re starting out, you don’t really have too many options when it comes to programmatic, so it’s really a no-brainer. However, some publishers can see pretty decent results with AdSense well into maturity, which begs the question if you should ever switch at all.
The rapid evolution of advertising and publishing technology has lead to a more transparent, streamlined business model. But also a significant increase in the resources required for managing all the assets coming into play. While the benefits of programmatic are undeniable, the current state of affairs is also the underlying cause for neglecting certain practices. That require a bespoke approach for each web property, such as layout optimization. For that reason, we wanted to give you a brief overview of the process. Its of high importance for digital publishing and how it can help grow your business.