Today we’re here to explore the journey to website monetization, which properties are eligible and where to begin. If you’re already partnering with PubGalaxy or running your own monetization setup, this article won’t be of much use to you. But if you’re just starting out in the digital publishing business and you’d like to start monetizing your website – you’ve come to the right place.
Tips and Tricks
Being a publisher can be tough at any stage, but that seems to be especially true for small, upcoming businesses. With limited staff and resources, media owners are required to do most of the heavy lifting themselves. From writing and editing to image processing and marketing management, etc. In all honesty, that’s how things are usually when most people start out. Nowadays, the level of quality demanded by users puts a massive strain on publishers. There’s just so much to do and spreading yourself too thin can be the death of progress. But don’t worry, we understand. Here’s a list of powerful tools and apps that can lift the burden of day-to-day activities and make your life a whole lot easier.
Auto refreshing ads have existed for a long time, but it hasn’t really been a mainstream practice until recently. In the past, publishers would use auto-refresh as a “trick” to boost their profits. Therefore, it didn’t really appeal to neither advertisers nor users. The truth is, however, that auto-refreshing ad exists because there’s a necessity for it. There are many monetization challenges that media owners can encounter. At a certain point, traditional methods just don’t cut it. That said, this technology has evolved quite a bit over the years. Today we’re looking at full-featured solutions that address most of the concerns of the past. Of course, there are still some risks you should be aware of. Let’s take a deep dive into refreshing and see how it can be implemented correctly.
Fast is Better. MONETIZATION STRATEGY Tricks to Improve your Website’s Speed. As a website owner you should be aware that speed is everything. Especially when it comes to monetization strategy. It doesn’t only stand for a better user experience, but also helps with SEO and monetization. Nowadays, instantaneous access to information is what the users expect. To achieve success in the publishing business without putting a heavy emphasis on loading speed, is close to impossible. The ways to improve your page’s speed are endless. But they have instant impact on your monetization strategy and ad revenue. And for most of them you’re probably going to need assistance from a skilled developer and/or third parties. Probably, you have heard of optimizing code and assets, caching, minification etc. And while those are perfectly valid, it’s not where the story ends. All these activities should be rather considered maintenance work. Furthermore, what’s usually overlooked is how your monetization setup can affect your website’s performance. We, at PubGalaxy, have learned how to balance the scales over the years. Here, we’re going to share our top tips for boosting both web your property’s speed and your earnings.
Invalid traffic is an overarching term, used to refer to shady online activity, although that’s a limited definition. In reality, there are plenty of legitimate reasons which can cause a portion of your traffic to be considered “invalid”. If you happen to get any alerts containing the same phrase, don’t panic just yet. We’ll discuss all the different types bellow, to explain when you need to take action and when it’s nothing to worry about.
In the past, we’ve talked plenty about engagement, viewability and layout optimization. While the basics are easy to understand, making decisions can sometimes be less so. What do you do when viewability comes at the expense of engagement? Or when your partner policies are in conflict with the user experience? Well, there’s rarely a straight answer that works for everyone. But we’re here to give you some specific ad placement tactics that you can most likely implement right away.
A common question among publishers, is why there are certain performance fluctuations over the year both traffic- and revenue-wise. For many, these changes appear random. This leads to having a tough time trying to evaluate the state of the business and making informed decisions. Luckily, there are common reasons behind the fluctuations, and today we’re here to explore why and when these changes occur, how to prepare for them, and how to read your data correctly.
If you’ve been following our blog you may have noticed we mention viewability quite often and for good reason. It’s amongst one of the key factors for evaluating inventory. This is hardly a surprise considering that the purpose of ads is above all to be in view. The advancements in technology now allow much more precise tracking of this metric than ever before. It has definitely been well received by advertisers overall. On the other hand, for publishers, the topic of viewability and it’s optimization has been a rather controversial one. It has led many to change their long-established practices completely. Having a precise record of an ad’s on-screen time has its pros as well, but it’s definitely taken a toll on media owners and has changed things irreversibly for both programmatic and direct sales.
Programmatic monetization has been improving rapidly and has become quite sophisticated nowadays. However, direct advertising partnerships are yet to become obsolete. Such deals bring plenty of benefits to both publishers and advertisers, despite the fact that it’s usually quite time consuming to secure, manage and deliver on them. If you’ve never run direct campaigns before or you’re just starting out you may need a little help. Here are our top 5 tips for being successful in doing so:
Mobile browsing has been around for quite a while now. It’s been a real paradigm shift for many people in the business, especially lifelong desktop users. In the past, media owners could simply make a few adjustments so that their websites are adaptable to the smaller, vertical screens of portable devices. And that was good enough. For better or for worse that doesn’t seem to be the case anymore. The advancement in hardware and connectivity has lead to an exponential increase in mobile activity. Today we’re seeing more and more publishers picking up the pace and creating a tailored experience for phones and tablets. And they are using the technology to their advantage.