Nowadays, publishers understand that SEO matters, as they are competing for higher ranking, audience and web traffic. Even more so, as their monetization strategy is heavily depending on both, their traffic and user engagement. It’s а well-known fact that to rank high and to ensure great visibility of your website and web pages, you need to be flexible, creative and well-informed about SEO. We will take a closer look at two of the main ranking factors and what publishers need to know about them. We’ll try to summarise and provide you with actionable SEO insights in regards to content and link management. So, let’s jump into it.
In the last few months, Google has released several algorithm updates and we are reading a lot on the topic lately. Most of us are trying to figure out how it will affect our day-to-day work. What its reflection will be on the digital advertising industry and mainly, how it will impact publishers and their website traffic, consequentially their revenue. Well, don’t worry, it is not as crazy as it looks. We will try to summarize and simplify it in the next few paragraphs.