In the last few months, Google has released several algorithm updates and we are reading a lot on the topic lately. Most of us are trying to figure out how it will affect our day-to-day work. What its reflection will be on the digital advertising industry and mainly, how it will impact publishers and their website traffic, consequentially their revenue. Well, don’t worry, it is not as crazy as it looks. We will try to summarize and simplify it in the next few paragraphs.