Publisher Insights

Essential WordPress Plugins for Webmasters

Top Wordpress plugins for publishers

WordPress is without a doubt the most popular content management system today, dominating the CMS world.  “WordPress is used by 62.4% of all the websites whose content management system we know. This is 35.7% of all websites.”  In a nutshell, it’s the preferred platform for webmasters around the globe for its ease-of-use features as well as it’s versatility. It gives website admins the ability to manage content efficiently, while at the same time maintain full control of their backend and make customizations at will.

Google Chrome and The End of Third-Party Cookies

Chome 80 third-party cookies

Last week Google announced that it will be shutting down third-party cookies on its popular web browser – Chrome. By 2022, the tech giant’s largest targeted advertising technology will be gone for good. Google’s decision intends to encourage publishers, advertising companies and other browser providers to help Google create a new set of privacy-focused web standards.  This move definitely shook the advertising world and the first step towards the new status quo is already in sight. Google has announced that it will limit cross-site tracking in their browser by default, starting in February 2020 with the release of Chrome 80.

SEO Tips for Publishers – Content and Links 

SEO Tips for Publishers

Nowadays, publishers understand that SEO matters, as they are competing for higher ranking, audience and web traffic. Even more so, as their monetization strategy is heavily depending on both, their traffic and user engagement. It’s а well-known fact that to rank high and to ensure great visibility of your website and web pages, you need to be flexible, creative and well-informed about SEO.  We will take a closer look at two of the main ranking factors and what publishers need to know about them. We’ll try to summarise and provide you with actionable SEO insights in regards to content and link management. So, let’s jump into it.

Google Algorithm Updates’ impact on the digital publisher

Google Algorithm Updates

In the last few months, Google has released several algorithm updates and we are reading a lot on the topic lately. Most of us are trying to figure out how it will affect our day-to-day work. What its reflection will be on the digital advertising industry and mainly, how it will impact publishers and their website traffic, consequentially their revenue.  Well, don’t worry, it is not as crazy as it looks. We will try to summarize and simplify it in the next few paragraphs. 

Website Monetization First Steps

First steps in website monetization

Today we’re here to explore the journey to website monetization, which properties are eligible and where to begin.  If you’re already partnering with PubGalaxy or running your own monetization setup, this article won’t be of much use to you. But if you’re just starting out in the digital publishing business and you’d like to start monetizing your website – you’ve come to the right place.

Powerful Tools to Increase Productivity

Powerful tools and apps to increase creativity and productivity

Being a publisher can be tough at any stage, but that seems to be especially true for small, upcoming businesses. With limited staff and resources, media owners are required to do most of the heavy lifting themselves. From writing and editing to image processing and marketing management, etc. In all honesty, that’s how things are usually when most people start out. Nowadays, the level of quality demanded by users puts a massive strain on publishers. There’s just so much to do and spreading yourself too thin can be the death of progress. But don’t worry, we understand. Here’s a list of powerful tools and apps that can lift the burden of day-to-day activities and make your life a whole lot easier.

It’s all about the partnership

Partnership

In today’s busy world, everything starts with a conversation. Our belief is that getting together and continuing the conversation in-person sets a stable foundation in a business relationship. The constant communication, the trust and the will for collaboration are just a few of the ingredients needed to build-up a meaningful partnership. Our partnerships This May, a couple of our top partners came to visit us in our headquarters in Varna, Bulgaria.  A visit, which we really appreciated. We spent a few wonderful days with our partners.

Ad Placement Tactics You May Not Know

Ad Placement Tactics

In the past, we’ve talked plenty about engagement, viewability and layout optimization. While the basics are easy to understand, making decisions can sometimes be less so. What do you do when viewability comes at the expense of engagement? Or when your partner policies are in conflict with the user experience? Well, there’s rarely a straight answer that works for everyone. But we’re here to give you some specific ad placement tactics that you can most likely implement right away.