Today we’re here to explore the journey to website monetization, which properties are eligible and where to begin. If you’re already partnering with PubGalaxy or running your own monetization setup, this article won’t be of much use to you. But if you’re just starting out in the digital publishing business and you’d like to start monetizing your website – you’ve come to the right place.
Being a publisher can be tough at any stage, but that seems to be especially true for small, upcoming businesses. With limited staff and resources, media owners are required to do most of the heavy lifting themselves. From writing and editing to image processing and marketing management, etc. In all honesty, that’s how things are usually when most people start out. Nowadays, the level of quality demanded by users puts a massive strain on publishers. There’s just so much to do and spreading yourself too thin can be the death of progress. But don’t worry, we understand. Here’s a list of powerful tools and apps that can lift the burden of day-to-day activities and make your life a whole lot easier.
In today’s busy world, everything starts with a conversation. Our belief is that getting together and continuing the conversation in-person sets a stable foundation in a business relationship. The constant communication, the trust and the will for collaboration are just a few of the ingredients needed to build-up a meaningful partnership. Our partnerships This May, a couple of our top partners came to visit us in our headquarters in Varna, Bulgaria. A visit, which we really appreciated. We spent a few wonderful days with our partners.
In the past, we’ve talked plenty about engagement, viewability and layout optimization. While the basics are easy to understand, making decisions can sometimes be less so. What do you do when viewability comes at the expense of engagement? Or when your partner policies are in conflict with the user experience? Well, there’s rarely a straight answer that works for everyone. But we’re here to give you some specific ad placement tactics that you can most likely implement right away.
A common question among publishers, is why there are certain performance fluctuations over the year both traffic- and revenue-wise. For many, these changes appear random. This leads to having a tough time trying to evaluate the state of the business and making informed decisions. Luckily, there are common reasons behind the fluctuations, and today we’re here to explore why and when these changes occur, how to prepare for them, and how to read your data correctly.
If you’ve been following our blog you may have noticed we mention viewability quite often and for good reason. It’s amongst one of the key factors for evaluating inventory. This is hardly a surprise considering that the purpose of ads is above all to be in view. The advancements in technology now allow much more precise tracking of this metric than ever before. It has definitely been well received by advertisers overall. On the other hand, for publishers, the topic of viewability and it’s optimization has been a rather controversial one. It has led many to change their long-established practices completely. Having a precise record of an ad’s on-screen time has its pros as well, but it’s definitely taken a toll on media owners and has changed things irreversibly for both programmatic and direct sales.
Why You Should Care About It In the ever-changing industry of digital advertising, publishers and advertisers are constantly uncertain whether they are reaching their audience in the right way. A dynamic approach towards innovation and constant research for improvements are the engines of scalable success.
This March was eventful for PubGalaxy, especially for our Demand Partnerships Manager, Pavel Mitev. He got on a trip around North America to meet with a few of our demand partners, namely OpenX, IndexExchange and DistrictM. In a global world where everything happens over the Internet, meeting people in-person makes all the difference for building lasting relationships. Pavel’s first stop was Pasadena where he got see the OpenX HQ and exchange views on industry trends and developments. They talked about PubGalaxy’s priorities for 2019 and potential partnership opportunities.
Programmatic monetization has been improving rapidly and has become quite sophisticated nowadays. However, direct advertising partnerships are yet to become obsolete. Such deals bring plenty of benefits to both publishers and advertisers, despite the fact that it’s usually quite time consuming to secure, manage and deliver on them. If you’ve never run direct campaigns before or you’re just starting out you may need a little help. Here are our top 5 tips for being successful in doing so:
Mobile browsing has been around for quite a while now. It’s been a real paradigm shift for many people in the business, especially lifelong desktop users. In the past, media owners could simply make a few adjustments so that their websites are adaptable to the smaller, vertical screens of portable devices. And that was good enough. For better or for worse that doesn’t seem to be the case anymore. The advancement in hardware and connectivity has lead to an exponential increase in mobile activity. Today we’re seeing more and more publishers picking up the pace and creating a tailored experience for phones and tablets. And they are using the technology to their advantage.