On the 3rd of December, Google announced that a new core update is rolling out. This December 2020 core update is the third one this year, the first one was the January 2020 core update and the second one was May 2020 core update. The roll-out Google said “the December 2020 Core Update is now rolling outlive. As is typical with these updates, it will typically take about one to two weeks to fully roll out.” This was a global update, like all core updates, and was not unique to any area, language, or web site category. It’s a classic “broad-core update” that Google releases every few months or so. In this case, it was the longest stretch since the confirmed large core update, which took just under seven months, as compared to the usual three-month period. This December 2020 update On December 16, Google finished rolling out the Google December 2020 Core Update. As previously mentioned, it began on December 3rd at around 1 pm ET and took 13 days to roll out entirely, which is just about the two-week timeline that Google gave us for the core update rollouts. Here’s the announcement from Google that it’s rolled out: It was an atypical core update and it seems to be a big and substantial one. We have monitored a huge spike in volatility on a number of sites on December 4th, the day after the update began rolling out. Then another set of fluctuations on the 10th of December,…
It is vital for websites to understand how they want their users to interact with their content. User Experience (UX), is all about making the way users interact with you as easy and enjoyable as possible. Traditionally websites are presented as pages and each page belongs to a section or category, users click and read pages of content they are interested in, this is known as Pagination. In this instance, all content and ads load when the page is loaded. More recently opportunities to enable users to discover new or related content without leaving the page they are on have become especially prevalent with users consuming content that is image-heavy or viewed on mobile devices. Here we discuss the two main UX techniques websites can use to keep users on the site and enable the discovery of new content while not loading all content at the initial page visit; Infinite Scroll and Load More.
Google Chrome is the dominant web browser in the world with a 65% market share against the next best Apple Safari at 16%. Google‘s idea was to build a web browser that was fast and responsive with the best user experience possible. So it is with this in mind along with the Better Ads Standards, that Google has added a default setting live from late August to block ‘Heavy Ads’.
Walled Gardens are everywhere. Inspired analogically by the gardens of Ancient Persia, we wander around inside, safe in the knowledge, and steeped in the privilege of being allowed in. The internet was born from computer engineers and researchers’ dreams of being connected and freely sharing ideas, this has evolved into a land grab for user data, eyeballs, and clicks. The Open Web and Walled Gardens dilemma is something many online companies struggle with. Either because one may restrict and cause negative feelings while the other reduces the capability to drive revenue, both can offer scale in different ways.
“Ad quality is in my top three concerns as a publisher.” How many times do we hear this? Almost always? This has always been a topic of interest. But especially in the current situation, it has been accentuated since there is a gap between supply and demand for inventory. Advertiser buying and spending patterns have changed leading to publishers taking some drastic measures to earn a sustainable revenue. It’s a vicious cycle, dropping floor prices or increasing the available inventory opens the door to another larger problem – Bad ads/ Ad Quality. This should be a concern as it can have serious implications on the business model as a whole. So here is why maintaining top tier ad quality is always a good idea.
What is it? According to Google, a confirmed click is aimed to address a genuine problem everyday people face as they use the internet and their mobile devices. The noble aim is to reduce the effects of ‘unintentional’, ‘accidental’, or even ‘fraudulent’ clicks. After reviewing a publisher site, Google may determine that some aspect of the publisher’s ad strategy is causing accidental clicks on ads and therefore ensure that advertisers do not have to pay for unintentional clicks.
Ad Blocking is a big fear of the digital advertising industry and while anecdotally reserved for techies and gamers, more and more people are blocking ads, though far fewer than expected. For the second year in a row, eMarketer has downgraded its estimates of the adblocking population in France, Germany, the UK, and the US.
What is header bidding? Header Bidding is an advanced programmatic strategy that allows publishers to sell their website inventory for several ad exchanges simultaneously before making calls to their ad servers. It is also known as advanced bidding or pre-bidding technology. Header bidding is a special type of programmatic auction and probably the most important monetization method in digital publishing today. When it comes to advertising technology, there have been countless developments over the years and if you run a Google search you’ll probably find that this is one of the most frequently discussed ones. Put simply, header bidding enables multiple advertisers to bid for an impression at the same time, instead of sequentially, helping to increase competition, fill, and ultimately revenue. Header bidding is technologically quite complex, so webmasters with limited coding expertise can have difficulties with both understanding and implementing the concept. While all the resources available are definitely helpful, publishers are more often than not left confused rather than informed. Let’s break it down.
We live in an era that is rich in information, so much so, that we are even spoilt for choice in how we choose to consume it. The challenge for digital publishers is deciding the best platform to present content bearing in mind how users’ habits have changed. There used to be a time not so long ago where the media and the general public were both figuring out the internet. Online became a new place where physical, printed media was replicated onto the world wide web. This was how traditional publishers could tap into their readers’ initial new habits by providing their content online. Very quickly, these now online publishers realized that their traditional readers were evolving. Over the years, as physical turned digital, readers became website visitors. With the advent of new ways to engage their audience, these visitors then became users.