Monetization Strategy

How user engagement drives ad revenue

User Engagement Drives Ad Revenue

Producing engaging content should be the top priority for publishers at pretty much all times. While it may be difficult to pinpoint what exactly that consists of, it’s without a doubt the make-or-break factor for any digital media business. A lesser known fact among industry circles is that you can actually generate way more revenue with even half the traffic, if you manage to attract an audience with high and frequent on-page actvity. In short, the higher the user engagement with your content, the more traffic your website generates and the higher your revenue opportunities are going to be.

In-house Ad Ops team vs Outsourcing

Ad Ops outsourcing

When it comes to digital media monetization, running efficient and reliable Advertising Operations is an absolute necessity for success. That means quick response times, constant knowledge improvement, bulletproof troubleshooting and (naturally) a steady uplift in ad revenue. Finding such a team, however, can be quite the challenge and it begs a common question – is better to hire or outsource your Ad Ops? Let’s find out. 

COVID-19 in digital publishing – analysis and early predictions.

COVID-19 in digital publishing

The coronavirus (or COVID-19) has now become a global threat and has thrown whole nations out of their typical daily lives. While some countries like China and Italy have suffered a significantly harder hit than others, the repercussions of the outbreak are starting to ripple throughout the whole world. Although we’re yet to see how events will unfold in the months to come, it is certain that if things progress the digital advertising industry will not be out of the impact area. Here are our early predictions and analysis of the situation from a publisher’s point of view. 

Website Monetization First Steps

First steps in website monetization

Today we’re here to explore the journey to website monetization, which properties are eligible and where to begin.  If you’re already partnering with PubGalaxy or running your own monetization setup, this article won’t be of much use to you. But if you’re just starting out in the digital publishing business and you’d like to start monetizing your website – you’ve come to the right place.

Powerful Tools to Increase Productivity

Powerful tools and apps to increase creativity and productivity

Being a publisher can be tough at any stage, but that seems to be especially true for small, upcoming businesses. With limited staff and resources, media owners are required to do most of the heavy lifting themselves. From writing and editing to image processing and marketing management, etc. In all honesty, that’s how things are usually when most people start out. Nowadays, the level of quality demanded by users puts a massive strain on publishers. There’s just so much to do and spreading yourself too thin can be the death of progress. But don’t worry, we understand. Here’s a list of powerful tools and apps that can lift the burden of day-to-day activities and make your life a whole lot easier.

Auto Refresh Ads Can Be Great. Here’s Why.

PubGalaxy | Your Monetization Partner | Auto Refresh Ads

Auto refreshing ads have existed for a long time, but it hasn’t really been a mainstream practice until recently. In the past, publishers would use auto-refresh as a “trick” to boost their profits. Therefore, it didn’t really appeal to neither advertisers nor users. The truth is, however, that auto-refreshing ad exists because there’s a necessity for it. There are many monetization challenges that media owners can encounter. At a certain point, traditional methods just don’t cut it. That said, this technology has evolved quite a bit over the years. Today we’re looking at full-featured solutions that address most of the concerns of the past. Of course, there are still some risks you should be aware of. Let’s take a deep dive into refreshing and see how it can be implemented correctly.

Monetization Strategy and How to Optimize it.

Website monetization for Publishers | PubGalaxy

Fast is Better. MONETIZATION STRATEGY Tricks to Improve your Website’s Speed. As a website owner you should be aware that speed is everything. Especially when it comes to monetization strategy. It doesn’t only stand for a better user experience, but also helps with SEO and monetization. Nowadays, instantaneous access to information is what the users expect. To achieve success in the publishing business without putting a heavy emphasis on loading speed, is close to impossible.  The ways to improve your page’s speed are endless. But they have instant impact on your monetization strategy and ad revenue. And for most of them you’re probably going to need assistance from a skilled developer and/or third parties. Probably, you have heard of optimizing code and assets, caching, minification etc. And while those are perfectly valid, it’s not where the story ends. All these activities should be rather considered maintenance work. Furthermore, what’s usually overlooked is how your monetization setup can affect your website’s performance. We, at PubGalaxy, have learned how to balance the scales over the years. Here, we’re going to share our top tips for boosting both web your property’s speed and your earnings. 

Viewability Debunked: Industry Trends and Tips for Optimization

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If you’ve been following our blog you may have noticed we mention viewability quite often and for good reason. It’s amongst one of the key factors for evaluating inventory. This is hardly a surprise considering that the purpose of ads is above all to be in view. The advancements in technology now allow much more precise tracking of this metric than ever before. It has definitely been well received by advertisers overall. On the other hand, for publishers, the topic of viewability and it’s optimization has been a rather controversial one. It has led many to change their long-established practices completely. Having a precise record of an ad’s on-screen time has its pros as well, but it’s definitely taken a toll on media owners and has changed things irreversibly for both programmatic and direct sales.

Building Lasting Demand Partnerships

OpenX

This March was eventful for PubGalaxy, especially for our Demand Partnerships Manager, Pavel Mitev. He got on a trip around North America to meet with a few of our demand partners, namely OpenX, IndexExchange and DistrictM. In a global world where everything happens over the Internet, meeting people in-person makes all the difference for building lasting relationships. Pavel’s first stop was Pasadena where he got see the OpenX HQ and exchange views on industry trends and developments. They talked about PubGalaxy’s priorities for 2019 and potential partnership opportunities.