Invalid traffic is an overarching term, used to refer to shady online activity, although that’s a limited definition. In reality, there are plenty of legitimate reasons which can cause a portion of your traffic to be considered “invalid”. If you happen to get any alerts containing the same phrase, don’t panic just yet. We’ll discuss all the different types bellow, to explain when you need to take action and when it’s nothing to worry about.
Layout & Viewability
In the past, we’ve talked plenty about engagement, viewability and layout optimization. While the basics are easy to understand, making decisions can sometimes be less so. What do you do when viewability comes at the expense of engagement? Or when your partner policies are in conflict with the user experience? Well, there’s rarely a straight answer that works for everyone. But we’re here to give you some specific ad placement tactics that you can most likely implement right away.
A common question among publishers, is why there are certain performance fluctuations over the year both traffic- and revenue-wise. For many, these changes appear random. This leads to having a tough time trying to evaluate the state of the business and making informed decisions. Luckily, there are common reasons behind the fluctuations, and today we’re here to explore why and when these changes occur, how to prepare for them, and how to read your data correctly.
Mobile browsing has been around for quite a while now. It’s been a real paradigm shift for many people in the business, especially lifelong desktop users. In the past, media owners could simply make a few adjustments so that their websites are adaptable to the smaller, vertical screens of portable devices. And that was good enough. For better or for worse that doesn’t seem to be the case anymore. The advancement in hardware and connectivity has lead to an exponential increase in mobile activity. Today we’re seeing more and more publishers picking up the pace and creating a tailored experience for phones and tablets. And they are using the technology to their advantage.
The rapid evolution of advertising and publishing technology has lead to a more transparent, streamlined business model. But also a significant increase in the resources required for managing all the assets coming into play. While the benefits of programmatic are undeniable, the current state of affairs is also the underlying cause for neglecting certain practices. That require a bespoke approach for each web property, such as layout optimization. For that reason, we wanted to give you a brief overview of the process. Its of high importance for digital publishing and how it can help grow your business.
Are you struggling with the Publisher’s Two Hats Challenge? Our strategist is here to help. All PubGalaxy Premium publishers get access to a customer team, including a dedicated strategist who is focusing on additional monetization opportunities, knowledge of ad formats, viewability and the industry to be able to provide best practice and advice, catering to the specific audience and publisher needs. Today, we introduce Boris Shterev, PubGalaxy’s Customer Success Strategist. Q: Hi, Boris. How would you describe your work with Premium publishers? B: Every time we onboard a Premium publisher it’s like starting a whole new project. Each client has a different vision for their business and even with sites that are seemingly alike the story is never the same. It’s important to take the publishers’ uniqueness into account and help them grow in their own way, instead of simply providing rehearsed solutions, even though we have certain limitations enforced by the industry, which makes it challenging to strike a balance at times.