In the most recent years, we’ve seen GDPR, Header bidding, ads.txt, and many other trends hit the digital advertising industry by storm, forcing Publishers to change their strategy for not only compliance with the law but also with adapting to new technology, to continue to maintain and increase ad revenue for their content. With the advertising industry constantly evolving and adapting as new technology and regulations come into play, here are some top trends in programmatic advertising for 2020.
Nowadays the digital publishing industry is taking users’ consent more seriously. With the enforcement of GDPR, ePrivacy Directive and, CCPA online businesses had to readjust the way data from internet users is collected, used and stored. It became highly advisable (and in some cases obligatory) for online businesses to adopt a system that is notifying the web consumers and requiring their consent for collecting their data during their visit. This is where a CMP (a.k.a Consent Management Platform) comes to the rescue, especially for large scale digital properties with high volumes of traffic, where the adoption of a far more structured approach is required.
It is quite common for online publishers to monetize their website through the standard MPU (300×250), Leaderboard (728×90), Skyscraper (160×600) type of ad formats. But what do you do when you’ve achieved a maximum fill rate and fully optimized your CPM? Luckily, not all is lost. In this article, you will find five ad platforms that you can implement in your site, that can help you unlock new streams of ad revenue.
Google AdSense is broadly considered the go-to platform for webmasters to monetize their properties in their early days. When you’re starting out, you don’t really have too many options when it comes to programmatic, so it’s really a no-brainer. However, some publishers can see pretty decent results with AdSense well into maturity, which begs the question if you should ever switch at all.
If you’re an avid publisher, chances are you’re already familiar with native advertising and its intricacies. That said, today native is as relevant as ever, so it’s definitely worth reconsidering in case you haven’t explored the ad format yet. Let’s have a quick reminder of the basics and summarize the benefits of adopting native ads into your monetization strategy.
Fast is Better. MONETIZATION STRATEGY Tricks to Improve your Website’s Speed. As a website owner you should be aware that speed is everything. Especially when it comes to monetization strategy. It doesn’t only stand for a better user experience, but also helps with SEO and monetization. Nowadays, instantaneous access to information is what the users expect. To achieve success in the publishing business without putting a heavy emphasis on loading speed, is close to impossible. The ways to improve your page’s speed are endless. But they have instant impact on your monetization strategy and ad revenue. And for most of them you’re probably going to need assistance from a skilled developer and/or third parties. Probably, you have heard of optimizing code and assets, caching, minification etc. And while those are perfectly valid, it’s not where the story ends. All these activities should be rather considered maintenance work. Furthermore, what’s usually overlooked is how your monetization setup can affect your website’s performance. We, at PubGalaxy, have learned how to balance the scales over the years. Here, we’re going to share our top tips for boosting both web your property’s speed and your earnings.
Why You Should Care About It In the ever-changing industry of digital advertising, publishers and advertisers are constantly uncertain whether they are reaching their audience in the right way. A dynamic approach towards innovation and constant research for improvements are the engines of scalable success.
Programmatic monetization has been improving rapidly and has become quite sophisticated nowadays. However, direct advertising partnerships are yet to become obsolete. Such deals bring plenty of benefits to both publishers and advertisers, despite the fact that it’s usually quite time consuming to secure, manage and deliver on them. If you’ve never run direct campaigns before or you’re just starting out you may need a little help. Here are our top 5 tips for being successful in doing so: