The Future of AMP – Further expansion in 2020 It’s business as usual with Google as we approach the end of the year, even though there have been a lot of recent changes that have caught everyone in the industry off guard. Looks like user experience is still a top priority for the company going forward, as shown by their latest updates overall. It’s clear that the tech giant is steady on the path to simplify a lot of the mechanics used by digital businesses, aiming to establish good practises and create user-first experiences across the board. In retrospect, perhaps the biggest move in that direction was the release of Accelerated Mobile Pages a few years back. So, with the same trend likely to continue into 2020 and beyond, we thought an updated guide on AMP was due.
What are Ad Sense Auto Ads? AdSense auto ads are a Google feature that uses machine learning to automatically make decisions on ad placement and monetization. Essentially, this enables Google AdSense to inject ads into your site only if the ads are likely to perform well. Auto ads can be used alongside traditional ad placements that you have implemented, so it is not a case of one or the other.
Programmatic advertising has revolutionized the scale at which digital publishers can sell their inventory. With scale, comes efficiency and that’s where Header bidding has really come to the fore. In 2019, the share of Global publishers using a Header bidding wrapper reached over 75%, officially overtaking waterfall as the strategy of choice.
Viewability is a key component of any successful monetization strategy in the context of real-time bidding. With all the industry developments in recent years, it’s importance has magnified even further, forcing publishers to put more emphasis on view frequency. This, however, brings a new challenge for webmasters who are utilizing a mix of different tactics to maximize their profits. Let’s explore one such example and take a deeper look at the relationship between viewability and ad refresh technologies.
Chances are you will have already seen an instream video ad today. This type of advertising is hugely popular and very lucrative, with demand definitely outweighing supply. Instream video ads appear before (pre-roll), during (mid-roll) or after (post-roll) video content. The most familiar example of this type of advertising that you would see in your everyday life is when you watch videos on YouTube. These types of video ads vary in length depending on the device and platform they appear on, from 6 seconds to 1 minute. The standard lengths used in typical instream video ads are 15 or 30 seconds, very much reflecting linear TV advertising. This makes it easier to produce as a TV ad can be converted into an instream video ad to be displayed online on websites. The monetization of instream video ads, as with most other video advertising, is based on a CPM or a CPV pricing model. While you may be familiar with CPM, CPV on the other hand bases the cost around the completed video view as opposed to the impression.
Nowadays, web users around the globe largely accept videos as their primary source of information, education, and of course entertainment. Videos are easy to consume, grab people’s attention and perform better than pretty much any other type of advertising or content throughout the entire ecosystem. Not a lot of other formats have been аs successful and video has become an essential part of marketers’ toolkit for branding purposes, driving engagement and expanding their reach across the web. Consequently, that creates great monetization opportunities for publishers, but what about those who aren’t using video as their medium of choice? Luckily there’s an answer. Outstream video allows media owners to cash in on content in pretty much any format.
In the most recent years, we’ve seen GDPR, Header bidding, ads.txt, and many other trends hit the digital advertising industry by storm, forcing Publishers to change their strategy for not only compliance with the law but also with adapting to new technology, to continue to maintain and increase ad revenue for their content. With the advertising industry constantly evolving and adapting as new technology and regulations come into play, here are some top trends in programmatic advertising for 2020.
Nowadays the digital publishing industry is taking users’ consent more seriously. With the enforcement of GDPR, ePrivacy Directive and, CCPA online businesses had to readjust the way data from internet users is collected, used and stored. It became highly advisable (and in some cases obligatory) for online businesses to adopt a system that is notifying the web consumers and requiring their consent for collecting their data during their visit. This is where a CMP (a.k.a Consent Management Platform) comes to the rescue, especially for large scale digital properties with high volumes of traffic, where the adoption of a far more structured approach is required.
It is quite common for online publishers to monetize their website through the standard MPU (300×250), Leaderboard (728×90), Skyscraper (160×600) type of ad formats. But what do you do when you’ve achieved a maximum fill rate and fully optimized your CPM? Luckily, not all is lost. In this article, you will find five ad platforms that you can implement in your site, that can help you unlock new streams of ad revenue.
Google AdSense is broadly considered the go-to platform for webmasters to monetize their properties in their early days. When you’re starting out, you don’t really have too many options when it comes to programmatic, so it’s really a no-brainer. However, some publishers can see pretty decent results with AdSense well into maturity, which begs the question if you should ever switch at all.