Ad Quality

14 Dec: Core Web Vitals – Essential Metrics for Publishers

core web vitals

What are Google’s Core Web Vitals? In May 2021, Google announced that they are going to roll out the official ranking factor change – Core Web Vitals. Typically, when Google publishes an update that affects search rankings, it’s all about content. In this case, the update is about a better user experience on your site in terms of speed of loading, reliability, and responsiveness.  Today, we’re going to interpret the specifics of Core Web Vitals and help you understand how your search rankings will be affected. The Metrics Explained Core Web Vitals are a set of particular factors that Google deems important in a webpage’s user experience and the metrics will progress over time.  So far, Google has defined three main criteria, which publishers and developers need to focus on to improve page experience rankings: largest contentful paint, first input delay, and cumulative layout shift. Largest Contentful Paint (LCP): This represents the time it takes to load the main content of a website in seconds. Focus on making your LCP score of 2.5 seconds or faster. First Input Delay (FID): The emphasis here is on assessing the time it takes for a web page to become interactive. Focus on bringing the FID score down to less than 100 ms. Cumulative Layout Shift (CLS): This explains the impact of unexpected layout changes for visual page content. Focus on bringing the CLS score down to less than 0.1. In summary, Core Web Vitals are a group of variables that will be an…

28 Aug: 5 Reasons to Maintain Top Tier Ad Quality

Maintain Top Tier Ad Quality

“Ad quality is in my top three concerns as a publisher.” How many times do we hear this? Almost always? This has always been a topic of interest. But especially in the current situation, it has been accentuated since there is a gap between supply and demand for inventory. Advertiser buying and spending patterns have changed leading to publishers taking some drastic measures to earn a sustainable revenue. It’s a vicious cycle, dropping floor prices or increasing the available inventory opens the door to another larger problem – Bad ads/ Ad Quality. This should be a concern as it can have serious implications on the business model as a whole. So here is why maintaining top tier ad quality is always a good idea.

19 Aug: AdSense Confirmed Click

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What is it? According to Google, a confirmed click is aimed to address a genuine problem everyday people face as they use the internet and their mobile devices. The noble aim is to reduce the effects of ‘unintentional’, ‘accidental’, or even ‘fraudulent’ clicks. After reviewing a publisher site, Google may determine that some aspect of the publisher’s ad strategy is causing accidental clicks on ads and therefore ensure that advertisers do not have to pay for unintentional clicks.

29 Oct: Ad Blocking – What Publishers Need to Know in 2020

Ad Blocking

If you’re a publisher, there’s no way you haven’t heard of Ad Block before. But in today’s world of digital publishing, you can’t talk about ad blockers without mentioning user experience as well. It’s no coincidence that Google has been going hard on poor UX but rather a response to the real risks to the industry, revealed by the introduction of ad-blocking tools.

01 Jul: What is “Invalid Traffic” and Should You Worry About it?

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Invalid traffic is an overarching term, used to refer to shady online activity, although that’s a limited definition. In reality, there are plenty of legitimate reasons which can cause a portion of your traffic to be considered “invalid”. If you happen to get any alerts containing the same phrase, don’t panic just yet. We’ll discuss all the different types bellow, to explain when you need to take action and when it’s nothing to worry about. 

24 Jun: Ad Placement Tactics You May Not Know

Ad Placement Tactics

In the past, we’ve talked plenty about engagement, viewability and layout optimization. While the basics are easy to understand, making decisions can sometimes be less so. What do you do when viewability comes at the expense of engagement? Or when your partner policies are in conflict with the user experience? Well, there’s rarely a straight answer that works for everyone. But we’re here to give you some specific ad placement tactics that you can most likely implement right away.

03 May: How To Maintain Quality Ads And Ensure Brand Safety

At PubGalaxy, we love specialization and we focus on every aspect of website monetization. One of the most important factors for the long-term success of publishers is, inevitably, brand safety. Hence, the rise of the Ad Quality team within PubGalaxy. Most Common Ad Quality Issues     Nowadays publishers’ most common problem is mobile ad malware. It represents about 95% of the total, far more compared to the desktop one – 5%. The first reason is that desktop computers have a lot more tools for properly detecting problems like Phishing, Back Button Hijacking or Auto-redirecting.