“Ad quality is in my top three concerns as a publisher.” How many times do we hear this? Almost always? This has always been a topic of interest. But especially in the current situation, it has been accentuated since there is a gap between supply and demand for inventory. Advertiser buying and spending patterns have changed leading to publishers taking some drastic measures to earn a sustainable revenue. It’s a vicious cycle, dropping floor prices or increasing the available inventory opens the door to another larger problem – Bad ads/ Ad Quality. This should be a concern as it can have serious implications on the business model as a whole. So here is why maintaining top tier ad quality is always a good idea.
What is it? According to Google, a confirmed click is aimed to address a genuine problem everyday people face as they use the internet and their mobile devices. The noble aim is to reduce the effects of ‘unintentional’, ‘accidental’, or even ‘fraudulent’ clicks. After reviewing a publisher site, Google may determine that some aspect of the publisher’s ad strategy is causing accidental clicks on ads and therefore ensure that advertisers do not have to pay for unintentional clicks.
If you’re a publisher, there’s no way you haven’t heard of Ad Block before. But in today’s world of digital publishing, you can’t talk about ad blockers without mentioning user experience as well. It’s no coincidence that Google has been going hard on poor UX but rather a response to the real risks to the industry, revealed by the introduction of ad-blocking tools.
Perhaps you’ve been around the block a few times and feel more than competent to run your own monetization. And wondering why you should give up control of your setup and get charged for it by a third party. Here are 5 reasons why you should consider to work with an Ad Management company as a small or medium sized publisher.
Invalid traffic is an overarching term, used to refer to shady online activity, although that’s a limited definition. In reality, there are plenty of legitimate reasons which can cause a portion of your traffic to be considered “invalid”. If you happen to get any alerts containing the same phrase, don’t panic just yet. We’ll discuss all the different types bellow, to explain when you need to take action and when it’s nothing to worry about.
In the past, we’ve talked plenty about engagement, viewability and layout optimization. While the basics are easy to understand, making decisions can sometimes be less so. What do you do when viewability comes at the expense of engagement? Or when your partner policies are in conflict with the user experience? Well, there’s rarely a straight answer that works for everyone. But we’re here to give you some specific ad placement tactics that you can most likely implement right away.
Why You Should Care About It In the ever-changing industry of digital advertising, publishers and advertisers are constantly uncertain whether they are reaching their audience in the right way. A dynamic approach towards innovation and constant research for improvements are the engines of scalable success.
At PubGalaxy, we love specialization and we focus on every aspect of website monetization. One of the most important factors for the long-term success of publishers is, inevitably, brand safety. Hence, the rise of the Ad Quality team within PubGalaxy. Most Common Ad Quality Issues Nowadays publishers’ most common problem is mobile ad malware. It represents about 95% of the total, far more compared to the desktop one – 5%. The first reason is that desktop computers have a lot more tools for properly detecting problems like Phishing, Back Button Hijacking or Auto-redirecting.