In order to earn more money from their ads, many digital publishers experiment and constantly adjusting their ad revenue strategies. In this piece, we have selected 5 great tactics to optimize your ad revenue.
Experiment with different Ad networks
Ad networks are businesses that collect ad supply from publishers and connect it with the demand of advertisers. It is essential that you engage with the right ad network as a publisher, in order to increase your revenue. You must ensure that your site visitors see appropriate ads. Certainly, there are numerous ad networks to pick from, but it is better if you select the one that is the best fit for you. Don’t pick an ad network based on its one-of-a-kind capabilities, instead choose an ad network that fits your website needs.
Test different ad formats
Experiment with different ad formats to see what works best for your site. As a matter of fact, there is no such thing as a one-size-fits-all solution. Ad formats that work for other websites may not work for you. So, if you want to increase your eCPM, you must do your own trials.
Video ads have made significant advances in the marketing business. Viewers are engaged in what the ad is about and the brand or company it is from.
Outstream video ads are defined by Google Advertising as “mobile-only ads that display on partner sites and applications outside of YouTube,” and they can play in an app or on a page with content. As a result, video ads compensate for the greater click-to-rate (CTR) of textual content. Publishers may focus more on figuring out how to monetize their content once video advertising is in place.
Because they are full-page ads, these have the highest eCPM rates. Interstitial ads take up the entire screen of the viewer’s device. Although this ad format has a high eCPM, consider the viewer’s user experience before using it. The optimal time to employ this ad type is between content so that it displays at natural app transition points.
Multi-Ad Formats And Sizes
When it comes to developing and publishing ads, yield management and optimization strategies are vital. And first, you must understand the basic yield optimization, which allows marketers to maximize their ad budget and deployment. Here are a few things to keep in mind:
- To enhance user engagement, use diverse website layouts, and keep your ads updated and new.
- Use proper ad sizes that follow Google AdSense policies and guidelines (more on Adsense later in this post), as targeting and placement will affect your yield optimization. (For PCs, for example, use ad sizes such as 160600, 300250, 336280, and 728×90.)
- Understand the following metrics: CPC (cost per click), CPM (cost per mille/thousand), CTR (click-through-rate), RPM (revenue per thousand impressions)
This allows businesses and ad providers to monitor and assess ad effectiveness as well as learn from the data they generate.
Make your website mobile-friendly
Many people nowadays are on their phones or mobile devices — 5.11 billion mobile users, with 2.71 billion using smartphones! So having ad yield optimization work for you definitely pays off. Responsiveness and rapid loading speed are two examples of such optimization. Also, to access mobile inventory, you must have a one-of-a-kind connection to a mobile ad network. Below are some simple tips to make your website mobile-friendly include:
- Make your website responsive. This means that your website will be able to adjust to the size of the viewer’s screen without limiting the amount of content that can be shown.
- Make it simple to find information on your website.
- Remove text-blocking ads and restrict pop-ups
- Improve the performance of your website.
- Your website’s button sizes should be large enough to work on mobile devices.
- Avoid using Flash because it slows down the load time of a webpage.
Advertisers will want to bid on your website for more impressions if it is mobile-friendly and has a high ad engagement.
Try out direct sales
Directly selling premium ad slots to advertisers can greatly enhance your earnings. Advertisers are always seeking the best places to display their ads in order to receive the greatest engagement. As a result, if you have a highly targeted audience and a lot of traffic/impressions, advertisers will be prepared to buy inventory straight from you. You can even go over and beyond by reaching out to relevant advertisers with your offer.
Direct selling to advertisers also means that the publisher keeps 100% of the money because no ad networks act as a middleman and take a part of the revenue.
You’ll quickly see your earnings rise as you try to optimize your advertisements because you’ll now have the know-how from these 5 tried-and-true tactics. Regardless of which approach you to employ – or all five – you will learn to better manage your ads and watch them succeed online.