Ad Fraud: how did we get here and where to now
This is an insightful article on threats ad fraud poses to the entire industry, leading to loss of credibility and making it hard to steal budgets away from print, TV, and radio. Unless this is acted upon, the ad tech industry itself might fall victim to ad fraud. How can it be prevented?
Read the full article ‘Ad Fraud: how did we get here and where to now‘ written by Sarah Atanasova from the Publisher Development team of PubGalaxy.
