Google is famous for its strictness about rules and policies. Therefore, many publishers find themselves wondering if they will ever get Google’s approval. While it may take a while to grasp the ins and outs of the ad tech industry, don’t despair just yet. Until you get access to the most popular ad network, there are plenty of other options to try and test. Which one (or which combination) will work best for your website depends on your audience specifics, your own goals and requirements, and a bit of good old testing and data-driven optimizations.
The options we’ve listed below are just a few of the possibilities out there but should give you a good starting point to further maximize your revenue. Before going any further, feel free to check out our solutions. PubGalaxy helps media owners by taking care of their monetization needs and combines the most precise algorithms with human expertise to ensure the best of both worlds.
AdSense Alternatives to Try If You Don’t Qualify for Google Ad Manager Yet
Now, let’s look at 5 of the most popular Google AdSense Alternatives:
Sovrn // Commerce (previously Viglink) is great for publishers who have many product links on their pages and would like to monetize them. The tools on the platform allow you to automatically convert regular links into affiliate ones and generate revenue from clicks and further sales. Sovrn // Commerce partners with the most known affiliate networks, including Amazon, to ensure that you maximize your revenue. Publishers get access to a dashboard with detailed performance metrics, allowing them to perform in-depth analysis and improve their monetization strategy.
Sovrn is also well-known for its publisher platform Meridian, which offers another great opportunity for publishers to grow their ad revenue through CPM ads, including via client-based and server-to-server header bidding.
Another giant in the industry, Amazon offers publishers an affiliate program. Especially appropriate for websites that have information about any kinds of products. Through the Amazon Associates platform, publishers can generate links for product recommendations and earn a commission from the sales. Another option is to use the contextual Amazon Native Shopping Ads to place responsive native ad units with highly relevant product recommendations. These ads will also generate revenue for publishers in the form of a share of any sales that users complete thereafter.
One of the most popular alternatives to Google AdSense is Media.net, the network of Yahoo! Bing. The platform works with contextual ads that can be for display, mobile, or search. Ad space can be auctioned not only through the traditional waterfall method, but also via server-to-server header bidding. If you decide to test them you’ll be in good company, as big publishers like CNN, Reuters, and Forbes use the platform. Be aware though, that being a direct AdSense competitor, Media.net also has pretty strict policies and approval processes for new websites joining the platform.
Primis is a top choice for publishers who want to explore native video advertising. The platform offers a number of player formats to choose from for the best fit for your website. Ads are targeted based on your website’s content, your audience profile, as well as input based on artificial intelligence. The video ads are fully customizable to fit any ad unit size for a great user experience. Primis delivers highly relevant video ads that come with high RPMs. There is also a possibility to use their services even if you don’t have proprietary video content of your own.
Yllix is a top choice for publishers who prefer more aggressive advertising with 100% fill and great pay rates. This ad network offers ad formats for both desktop and mobile, including full-page ads, popup, and popunders, sliders, redirects, anchor ads, etc. With Yllix’s self-serve platform and their quick approval process, publishers get daily payouts (min. $1) and detailed reporting, while retaining full control over their campaigns.
Monetizing a website can be challenging. There are many variables, many opportunities, many pitfalls. Choosing the right partners in this journey is key. They may change down the road along with your goals and your website growth, so keep exploring and keep testing.