Mobile browsing has been around for quite a while now. It’s been a real paradigm shift for many people in the business, especially lifelong desktop users. In the past, media owners could simply make a few adjustments so that their websites are adaptable to the smaller, vertical screens of portable devices. And that was good enough. For better or for worse that doesn’t seem to be the case anymore. The advancement in hardware and connectivity has lead to an exponential increase in mobile activity. Today we’re seeing more and more publishers picking up the pace and creating a tailored experience for phones and tablets. And they are using the technology to their advantage.
Revenue Optimization
The rapid evolution of advertising and publishing technology has lead to a more transparent, streamlined business model. But also a significant increase in the resources required for managing all the assets coming into play. While the benefits of programmatic are undeniable, the current state of affairs is also the underlying cause for neglecting certain practices. That requires a bespoke approach for each web property, such as layout optimization. For that reason, we wanted to give you a brief overview of the process. It’s of high importance for digital publishing and how it can help grow your business.
Have you heard of the Publisher’s Two Hats Challenge? It’s our mission to help publishers solve it and that’s why a while ago we created PubGalaxy Premium. It helps you achieve the full potential of your property. How do we solve the Challenge?
If this is the first time you hear about the Publisher’s Two Hats Challenge, then you’d better check out our previous blog post here. This article is all about how we solve this challenge and why you don’t need to wear both ‘hats’ anymore. At PubGalaxy, we believe in specialization. We have teams with expert skills in certain fields and when working together these teams achieve great monetization results. To be more specific, the property of each of our publishers is taken care of by AdOps, Technical Support, Yield Optimization, Ad Quality and Demand experts. Yes, these functions are separate at PubGalaxy. The needs of the publisher are coordinated with the respective team member by the dedicated account manager, while our Product team looks into new and emerging ad formats that can generate incremental revenue for your property.