Revenue Optimization

User Engagement Drives Ad Revenue

How user engagement drives ad revenue

Producing engaging content should be the top priority for publishers at pretty much all times. While it may be difficult to pinpoint what exactly that consists of, it’s without a doubt the make-or-break factor for any digital media business. A lesser known fact among industry circles is that you can actually generate way more revenue with even half the traffic, if you manage to attract an audience with high and frequent on-page actvity. In short, the higher the user engagement with your content, the more traffic your website generates and the higher your revenue opportunities are going to be. 

Ad Ops outsourcing

In-house Ad Ops team vs Outsourcing

When it comes to digital media monetization, running efficient and reliable Advertising Operations is an absolute necessity for success. That means quick response times, constant knowledge improvement, bulletproof troubleshooting and (naturally) a steady uplift in ad revenue. Finding such a team, however, can be quite the challenge and it begs a common question – is better to hire or outsource your Ad Ops? Let’s find out. 

Ad platforms for new revenue stream

Five Ad Platforms For Unlocking New Streams Of Revenue

It is quite common for online publishers to monetize their website through the standard MPU (300×250), Leaderboard (728×90), Skyscraper (160×600) type of ad formats. But what do you do when you’ve achieved a maximum fill rate and fully optimized your CPM? Luckily, not all is lost. In this article, you will find five ad platforms that you can implement in your site, that can help you unlock new streams of ad revenue.

Powerful tools and apps to increase creativity and productivity

Powerful Tools to Increase Productivity

Being a publisher can be tough at any stage, but that seems to be especially true for small, upcoming businesses. With limited staff and resources, media owners are required to do most of the heavy lifting themselves. From writing and editing to image processing and marketing management, etc. In all honesty, that’s how things are usually when most people start out. Nowadays, the level of quality demanded by users puts a massive strain on publishers. There’s just so much to do and spreading yourself too thin can be the death of progress. But don’t worry, we understand. Here’s a list of powerful tools and apps that can lift the burden of day-to-day activities and make your life a whole lot easier. 

Website monetization for Publishers | PubGalaxy

Monetization Strategy and How to Optimize it.

Fast is Better. MONETIZATION STRATEGY Tricks to Improve your Website’s Speed. As a website owner you should be aware that speed is everything. Especially when it comes to monetization strategy. It doesn’t only stand for a better user experience, but also helps with SEO and monetization. Nowadays, instantaneous access to information is what the users expect. To achieve success in the publishing business without putting a heavy emphasis on loading speed, is close to impossible.  The ways to improve your page’s speed are endless. But they have instant impact on your monetization strategy and ad revenue. And for most of them you’re probably going to need assistance from a skilled developer and/or third parties. Probably, you have heard of optimizing code and assets, caching, minification etc. And while those are perfectly valid, it’s not where the story ends. All these activities should be rather considered maintenance work. Furthermore, what’s usually overlooked is how your monetization setup can affect your website’s performance. We, at PubGalaxy, have learned how to balance the scales over the years. Here, we’re going to share our top tips for boosting both web your property’s speed and your earnings. 

Partnership

It’s all about the partnership

In today’s busy world, everything starts with a conversation. Our belief is that getting together and continuing the conversation in-person sets a stable foundation in a business relationship. The constant communication, the trust and the will for collaboration are just a few of the ingredients needed to build-up a meaningful partnership. Our partnerships This May, a couple of our top partners came to visit us in our headquarters in Varna, Bulgaria.  A visit, which we really appreciated. We spent a few wonderful days with our partners.

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What is “Invalid Traffic” and Should You Worry About it?

Invalid traffic is an overarching term, used to refer to shady online activity, although that’s a limited definition. In reality, there are plenty of legitimate reasons which can cause a portion of your traffic to be considered “invalid”. If you happen to get any alerts containing the same phrase, don’t panic just yet. We’ll discuss all the different types bellow, to explain when you need to take action and when it’s nothing to worry about. 

Ad Placement Tactics

Ad Placement Tactics You May Not Know

In the past, we’ve talked plenty about engagement, viewability and layout optimization. While the basics are easy to understand, making decisions can sometimes be less so. What do you do when viewability comes at the expense of engagement? Or when your partner policies are in conflict with the user experience? Well, there’s rarely a straight answer that works for everyone. But we’re here to give you some specific ad placement tactics that you can most likely implement right away.

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Understanding Performance Fluctuations Over Time

A common question among publishers, is why there are certain performance fluctuations over the year both traffic- and revenue-wise. For many, these changes appear random. This leads to having a tough time trying to evaluate the state of the business and making informed decisions. Luckily, there are common reasons behind the fluctuations, and today we’re here to explore why and when these changes occur, how to prepare for them, and how to read your data correctly.