It’s World Publisher Day today! Just joking. But we might as well call it the PubGalaxy Publishers Day as we are putting our Premium publishers in the spotlight! Watch their videos below: “One of the best choices I’ve ever made, because now I’m free to let them deal with it. If I have an issue, I write one person. I don’t have to try to figure out which ad network it was and they look into it and take care of it.” David Bott, Founder of AVSForum, DBSTalk, and TiVoCommunity
At PubGalaxy, we love specialization and we focus on every aspect of website monetization. One of the most important factors for the long-term success of publishers is, inevitably, brand safety. Hence, the rise of the Ad Quality team within PubGalaxy. Most Common Ad Quality Issues Nowadays publishers’ most common problem is mobile ad malware. It represents about 95% of the total, far more compared to the desktop one – 5%. The first reason is that desktop computers have a lot more tools for properly detecting problems like Phishing, Back Button Hijacking or Auto-redirecting.
Are you struggling with the Publisher’s Two Hats Challenge? Our strategist is here to help. All PubGalaxy publishers get access to a customer team, including a dedicated strategist who is focusing on additional monetization opportunities, knowledge of ad formats, viewability, and the industry to be able to provide best practice and advice, catering to the specific audience and publisher needs. Today, we introduce Boris Shterev, PubGalaxy’s Customer Success Strategist. Q: Hi, Boris. How would you describe your work with Premium publishers? B: Every time we onboard a Premium publisher it’s like starting a whole new project. Each client has a different vision for their business and even with sites that are seemingly alike the story is never the same. It’s important to take the publishers’ uniqueness into account and help them grow in their own way, instead of simply providing rehearsed solutions, even though we have certain limitations enforced by the industry, which makes it challenging to strike a balance at times.
Did you know that 80% of the companies claim to provide excellent customer service, while only 8% of the customers agree on that, according to an HBR study? What are our results? Click here to see the report.
Long gone are the days when videos were solely used as a means of entertainment. Today, 8 out of 10 businesses understand the critical importance of videos as part of their marketing strategy. With more than half of consumers wishing for their favorite brands to publish more video content, it would be a shame for businesses not to take advantage of the trend. Unfortunately, there are plenty of obstacles they need to face, including the small fill rates or the matter of recurring video errors. Today, we are going to discuss a few helpful ways of increasing your sometimes unpredictable video ad revenue, no matter what video platform you might be using. Tip #1: Use Multiple Ad Networks Lots of publishers make the mistake of using just one video ad network. This is not efficient because a single ad network is not capable of covering the ad inventory of an entire business. While you might think that you have hit the jackpot once you have signed off with an exclusive ad provider, you might, later on, discover that the fill rates will simply not rise to your expectations. Since it would be almost impossible for just a single provider to reach 100% fill rates, it would be best to always have a backup of at least a couple of different providers. Tip #2: Use Multiple Pre-Rolls With The Help Of Ad Pods Ad pods allow you to boost your video ad revenue by queuing several consecutive ad tags and playing…
Does your work week look something like this? Working on content strategy and planning Meetings/calls with new potential partners for your inventory Trying to comprehend reports from multiple providers Figuring out which provider you had an ad quality issue with and then trying to solve it Making sure your ad tags are implemented correctly Trying to figure out why a certain provider stopped running ads on your site Reading on that new ad format that could potentially drive your revenue up Trying to find new ways to engage with your audience and keep them coming back
Page speed will become a ranking factor this July, as just recently announced by Google. They are calling it “The Speed Update” and it will change how your website ranks on mobile searches. Content is king, some say, but it seems that speed will become a very important factor for all publishers in the digital space.
We are delighted to announce that PubGalaxy is now a member of the Association of Online Publishers (UK AOP)!
We’re excited to announce that PubGalaxy is now a member of the IAB UK (the Internet Advertising Bureau): the trade association for digital advertising with more than 1200 members from advertisers to agencies, media owners, and tech/data solutions providers.
If you are in ad tech, you’ve probably heard a lot about the ADS.txt initiative already. If you are a publisher, you probably even have uploaded the file on your website by now (Well done!). However, don’t sit back and relax just yet. Implementing ADS.txt is only the first step towards protecting your website against domain spoofing and keeping those ad dollars flowing in. In our e-book, we’re going to tell you how you can truly make it work for you and what’s coming next.