With so many different types of digital advertising, it can be difficult for publishers to prioritize. What’s more profitable? What’s more user-friendly? What’s in high demand right now? Native advertising is an answer to all those questions. Our article talks about native ads, what’s different about them, and why publishers shouldn’t overlook them. What is native advertising? As you’re probably well-aware, native advertising is paid branded content that looks and feels like the editorial content on a website. As opposed to standard display ads, which are essentially banner ads, native advertising campaigns aim to be more relevant, less intrusive and bring more value to the users. The different types of native advertising include in-feed ads, in-article ads, recommendation widgets, sponsored products, etc. It could also involve branded or sponsored content. Last but not least, there is native video advertising. Why are native ads good for publishers? Native presents a good opportunity for publishers due to several reasons: Revenue Native advertising is a preferred tool for advertisers in creating brand awareness and building customer relationships. As brands generate more native content, the demand for native ad inventory grows. So does the competition. Therefore, publishers can enjoy CPM rates reaching $10 or even $20. Engagement and viewability Native ads are considered the cure for ad fatigue and ad blindness. They generate CTR rates that are 8.8 times higher than those for standard banners. In addition, users view them over 50% more often than display ads. And good ad campaign performance is sure…
Monetization
Last year was a huge turning point for many businesses and advertisers alike, and if we have all learned one thing is that we should always keep our guards up and have the necessary resources and mindset to tackle and bounce back from anything coming our way. 2021 and beyond are expected to be years of transformation and re-birth for many advertisers, as a direct effect of the changing behaviors of consumers, the fresh elimination of cookies from third parties, and other similar changes that have taken place list recently. Let’s take a look at some of the most interesting digital advertising trends we can expect to witness growing in 2021. 6 Out of 10 People Go Online – Greet Them Properly! According to statista.com, more than 4.66 billion internet users were actively engaged in online activities as of January 2021. This represents close to 60 percent of the entire population of the planet. As for the devices used to go online, the battle between mobile devices and desktop devices seems to have been won by the smart handheld mini-computers we all carry in our pockets 24/7. As of May 2021, mobile devices had taken the lead with 55% of the market share, while desktops taking up 42%, leaving 3% to tablets, which, while still considered mobile devices, are not used as frequently compared to smartphones. Also, there is a heated debate whether today’s last generation ultra-laptops laptops that weigh no more than 2.2 lbs should be considered mobile devices…
The internet has become the go-to source for information on any subject we need or want to investigate, humanity’s greatest invention according to many, the world wide web is an almost unending expanse of digital information, where everyone can express their desires, opinions, and ideas. Being such a vast place, it’s no wonder that we need technology’s help to navigate this information ocean, because of the existence of search engines. Google, Bing, Yahoo, and many more search engines have slowly but steadily become a priceless companion to websurfers, allowing for instantaneous results on the topic at hand, with hundreds upon thousand results and just as many different sources. Today dear readers, we will do a little close-up investigation on search engines, the gate to today’s digital libraries. Search Engine In the beginning, no one imagined what the internet would become and evolve into, and search engines were looked down upon as useless and a waste of valuable time and resources, nothing further from the truth. Today, search engines are the only way of obtaining quick and logical results on any given topic in the digital world, given the fact that no matter how complicated, convoluted, unpopular, or strange a topic may be, there are millions of different sources and web pages which contain or at the very least mention what we are searching for. The digital filters for millions of results, search engines are a modern necessity taken from in a digital world. The Magic Behind The Genius As tough…
Ads.txt Is Only The First Step In Combating Ad Fraud Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adopting new techniques to continue their ill-intentioned campaigns.
Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation PubGalaxy CEO, Pressian Karakostov, has been interviewed by the ExchangeWire about the challenges that publishers face and how they could overcome them.
If you are looking for a go-to source of income as a blogger, your way leads to Google AdSense. As you may already know or easily check out there, most new blogs host Google ads and their traffic turns out to be satisfying. This is true not only for new blog pages, but also for several other web pages including sites of magazines, news, e-learning tools, and even casinos and sports betting online venues. Alternatives To Google AdSense However, when it comes to online casinos it’s honest to highlight that not all casinos are on the same level. These Indian no deposit casinos are actually some of the best around for being licensed and verified casino companies with a worldwide reputation in the gambling field. Of course, ads that appear on these digital casinos aren’t too distracting or flashing all the time, everything is made to please the casino gamblers’ eyes and allow them to concentrate on the site navigation. But if you want to dive into the existing possibilities and valid alternatives to Google AdSense, you are in the right place. In fact, for several reasons, your Google AdSense account may not get approved for a long time, which is annoying when you have your blog ready to host the first ads. Or maybe you aren’t enough happy with what you can earn from Google AdSense you need to explore different alternatives. Either way, just know that you have plenty of alternatives out there to look for. Making Money…
Have you implemented ADS.TXT already? A recent study on its effects on performance in our customer base showed that publishers received an 8.3% revenue uplift after implementation.
Digital Advertising Tips If you are planning to advertise in a digital world, you might find you don’t know where to start. Why not? Because the world of digital advertising is overrun with cheaply made contents, too many metrics applied to SEO, and as a beginner it gets overwhelming. In order to cut through all that is out there, you can follow these easy digital advertising tips. ROI Matters The first thing you want to do is focus on your ROI. One of the biggest mistakes that people make especially when they’re first starting out with digital advertising is to focus on the appeal of the ad and not the results they get because of those ads. You need to make sure you use the right metric so that you can look at the conversion rates and understand how a given advertisement is performing. Any advertisements that you support or integrate on your website or your blog need to be successful and that success is measured directly through how much money they bring back in exchange for the money you put in. Other important metrics include: Tracking things like CPC, CPM, views, and CPA. Verifying your conversion rates especially with things like Google ads so that you can see how a certain digital advertisement has performed Keeping tabs on things like downloads, form filling out, email sign ups, and sales as they relate to digital advertising attempts Find the Audience Your audience matters. When you are advertising you need to…
Could GDPR Create A Server-To-Server Golden Age? GDPR provides the perfect incentive for the industry to address [ID syncing], not only to improve header bidding but also to mount a significant challenge to the industry giants. Read the full article ‘Could GDPR Create A Server-To-Server Golden Age‘ written by Ivan Ivanov, Chief Operating Officer at PubGalaxy.
When was the last time your demand partner called You? Or is it always You who have to chase them? How would you like to get this time back and use it for other stuff, stuff that you are excited about, such as creating that amazing content of yours? That’s what we call the Publisher’s Two Hats Challenge. And it happens to be PubGalaxy’s mission to help you with those monetization needs and responsibilities. We have a dedicated team that builds and manages lasting relationships with multiple demand partners for you, so you get the time to focus on your core competence.