Simeon Polimenov

Preferred Deals

Preferred Deals: What are they, pros, cons, and differences with other Programmatic Direct deals

Programmatic Direct provides publishers with an automated way to directly sell and/or negotiate their inventory. There are three types of deals within this category: Preferred Deals, Programmatic Guaranteed, and Private Auction. They each have their specifics and are used to meet various seller and/or buyer needs. In this article, we will take a closer look at Preferred Deals, their advantages, and disadvantages, as well as their differences from Programmatic Guaranteed and Private Auctions.  What is a Preferred Deal? Preferred Deals are direct deals within which the publisher agrees to provide exclusive first-look to specific inventory in exchange for a predetermined CPM rate. The terms are negotiated via Google Ad Manager and the price is fixed, no auction takes place. The advertiser is not obligated to buy the impressions, hence the alternative name of this type of deal: “programmatic non-guaranteed”. If the advertiser decides he is not interested in the inventory, it goes to an open or a private auction. The publisher can initiate the negotiations with a single advertiser via single or multiple buyers. He can decide to seal the final deal with one or more of those buyers.    Advantages of Preferred Deals Predictability: Publishers get to select the buyers they negotiate with and set a price for the deal they are comfortable with. In this way, they can make much more precise revenue expectations and plan accordingly.   Security: Having the option to choose the advertisers for this type of deal creates a transparent and secure environment where the risk…

AdSense Optimized WordPress Themes

Best AdSense Optimized WordPress Themes To Increase Ad Revenue

WordPress is by far the most popular and widely used website building platform. With thousands of themes to choose from, publishers are faced with a tough choice to make. In this article, we’ll present some of the WordPress themes that are most suitable for publishers who want to maximize profits from AdSense. The themes we chose are all equipped to make ad management a breeze and provide you with versatile options to ensure you make the most out of your ad inventory. AdSense optimized themes focus on getting you higher CTR through strategic ad locations and keeping your audience on-site to boost revenues.  2021 Top AdSense Optimized WordPress Themes For Publishers  Admania Who is it for? This theme was designed to help publishers place ads. That being said, it is great for bloggers, magazines, and news sites alike. It is particularly recommended for affiliate marketers who struggle with banner blindness. Advantages: Live front-end ad editor More than 12 types of ad units Ad blocker detection and support for ad rotation WooCommerce-compatible and translation ready SEO and speed optimized  Price: $59 exclusive on Envato ThemeForest market TrueMag Who is it for? This is a magazine-style WordPress theme, designed for publishers with multiple income streams, such as ads and e-commerce. Advantages: Fully responsive built-in Google AdSense ad units  Flexible widgetized sidebars Professional look with ad spots that blend well with page’s design SEO and mobile-optimized and translation-ready WooCommerce-compatible for those of you running an e-shop Price: $58 by StrictThemes, exclusive on Envato…

top 7 AdSense violations

Top 7 Google Adsense Violations

If you are monetizing your website with Google Adsense, either as a main method or as a backfill, you need to comply with Google’s policies in order to stay in the game. Familiarizing yourself with the rules and guidelines of the technological giant is one way to approach the matter. Another useful practice is to check if you are committing any of the most common violations. This will help you fix any unintentional mistakes and prevent you from getting banned for serious offenses. So let’s take a look at some of the most common Google AdSense violations. Clicking on ads on your website. Asking or paying others to do so. This simply isn’t fair play. If you were the advertiser, you wouldn’t want to pay for clicks by users who aren’t genuinely interested in your product or service. Therefore, you must not click on ads on your own website or try to “artificially inflate the impressions or clicks the ads receive, either through automated or manual means.”* This includes a ban for any activity that incentivizes users to refresh and/or click on ads, such as offering rewards, asking users to support your website by interacting with the ads on your site or using a third-party service that generates clicks or impressions. Don’t ask your friends or family to do it either, as any repeated clicks are considered a violation as well and may cause you more harm than good.   Note that you (or your testers) are not supposed to test…

Google Ad Manager Requirements

Google Ad Manager & AdX Requirements

As a publisher, once you reach a certain level of growth and size, you need to start thinking about taking greater control over your advertising. Google AdSense is great at delivering AdSense ads, however, if you want to serve your own ads from advertisers or access 3rd party demand, then you need to start using an Ad Server and Google Ad Manager is the most popular in use by global publishers. What is Google Ad Manager? In 2018, Google rebranded their services and merged both DoubleClick Ad Exchange and DoubleClick for Publishers into Google Ad Manager (GAM);  DoubleClick Ad Exchange (ADX) enabled publishers to use Google’s real-time marketplace to buy and sell display advertising space on their website DoubleClick for Publishers (DFP) enabled publishers to sell, schedule, deliver, and manage their own ad inventory as a free to use ad management tool So the Google rebrand brings display advertising demand from the Google marketplace and managing your own inventory with the possibility of ad serving 3rd party demand into one Google Ad Manager platform. Why do I need GAM? First of all, let’s explain the two main parts of Google Ad Manager and how they relate to a publisher’s journey; AdX and DFP. Traditionally, publishers tended to move from AdSense to AdX as they grow and hope to better monetize their inventory. This transition allowed publishers to sell impressions with AdX as opposed to selling clicks with AdSense. Another difference is the access to worldwide demand from other networks outside…

Lazy loading

Lazy Loading: Benefits and drawbacks

As a publisher, you’re always looking for methods to improve your site’s performance, whether it’s in terms of monetization, layout, or user experience. You may have heard other publishers discuss “Lazy Loading” or “Ad Refresh” and how it has helped them reach their objectives.What works for one publisher’s website may not work for another. In this piece, we will look into lazy loading ads to help you determine whether it’s worth it to implement them. So, what is Lazy Loading? When a visitor accesses a web page, all of its contents are typically rendered and downloaded in a single instance. The browser can cache the web page, but this does not always imply that people will be able to access it completely. Pages with lazy loading ads are prepared using placeholder content or empty containers that are replaced with genuine content only when the user scrolls down to it. In short, webpage material is loaded only when it is visible on the user’s screen. When implemented correctly, the primary benefit of lazy loading is reduced bandwidth utilization. In an image gallery, for example, instead of loading all images, just those that are likely to be viewed are loaded.It does, however, entail dangers, hazards, and trade-offs. Publishers should not assume that lazy load is better for their audience because those who try it typically experience varied results. Some businesses have gone through hundreds of implementations before settling on a single version that enhances user engagement or other KPIs. Typically, publishers attempt…

Core Web Vitals June 2021 Update

Core Web Vitals June 2021 [Update]

What’s new? Тhis June, the page experience update will take into account a variety of page experience signals, including the three Core Web Vitals metrics we’ve discussed previously. In addition, Google Search’s Top Stories carousel will be changed to incorporate all news content that complies with Google News regulations. This implies that the AMP format is no longer required, and any page, regardless of its Core Web Vitals score or page experience status, will be eligible to feature in the Top Stories carousel. Google is also introducing similar upgrades to the Google News app, which is a popular location for users all around the world to obtain a complete picture of the day’s essential news. Google will also no longer display the AMP badge icon to denote AMP content. You may expect to see this change in our products once the page experience update begins to roll out in mid-June, and we’ll keep you updated as additional information becomes available. Google Search Console and the new Page Experience report This report combines the existing Core Web Vitals report with other components of the page experience signals, such as HTTPS security, absence of intrusive interstitials, safe browsing status, and mobile-friendliness. The Page Experience report provides useful indicators such as the percentage of URLs with a positive page experience and search impressions over time, allowing you to easily assess performance. You can also delve further into the components of the page experience signal to receive further insights on areas for improvement. Few…

ads-4

Bad Ads: What are they and how can you get rid of them?

The rise of programmatic advertising and internet users’ understanding that seeing content means seeing ads, has resulted in a never-ending sprint to provide more ads.  We have all seen and have an opinion about what we think a Bad Ad may be; offensive, cheap, patronizing are all describing the creative. However, today we will be discussing the type of ads we don’t want to see on the internet. Potentially malicious, often spam-like and border-line illegal ads occur more and more in a programmatic environment at scale. Google blocked and removed 2.7bn Bad Ads in 2019 alone. The ability to sell a campaign to appear alongside your content with the copy and imagery you feel fits your branding is still possible. Trying to do that tailored for each individual user whenever they visit your site though, is nigh on impossible. This ability to work at scale has driven programmatic growth and efficiency, however, it is safe to say that many publishers have lost control of their inventory.  So what are Bad Ads and where do they come from?

Rewarded ads – Benefits and drawbacks

Rewarded ads or Incentivized ads are a mainstay of the modern in-app mobile advertising experience. These types of ads are designed to reward the user once they have taken the desired action after seeing an advert. Over the years there has been an evolving relationship with this type of advertising, sparking the rise in the freemium model. What are they and how do they work? As the name suggests, Rewarded ads also known as Incentivized ads, offer mobile users a reward or incentive in exchange for their interaction with an ad. This can include installing an app, registering or subscribing to a website or service, or watching a video. This is especially prevalent in scenarios where a user wants to unlock content such as level-ups, more lives, power-ups, virtual coins, removing ads, or premium content. Unlocking content on completion of the desired action can be seen when the revenue model ‘Freemium’ is used. ‘Freemium’ offers users a free version of an app or service that either has a limited offering or that is heavily ad-supported. To remove the ads or unlock more features, a user must pay or subscribe to the app or service.  High profile examples of this ad unit would be games such as Candy Crush, where you can unlock game features, boosters, or lives by watching a video ad, and platforms such as Spotify, where you can unlock uninterrupted music for 30 mins by listening to an ad as part of their free version, with ads completely…

Google December 2020 Core Update

Google December 2020 Core Update Rolling Out

On the 3rd of December, Google announced that a new core update is rolling out. This December 2020 core update is the third one this year, the first one was the January 2020 core update and the second one was May 2020 core update. The roll-out  Google said “the December 2020 Core Update is now rolling outlive. As is typical with these updates, it will typically take about one to two weeks to fully roll out.” This was a global update, like all core updates, and was not unique to any area, language, or web site category. It’s a classic “broad-core update” that Google releases every few months or so. In this case, it was the longest stretch since the confirmed large core update, which took just under seven months, as compared to the usual three-month period. This December 2020 update On December 16, Google finished rolling out the Google December 2020 Core Update. As previously mentioned, it began on December 3rd at around 1 pm ET and took 13 days to roll out entirely, which is just about the two-week timeline that Google gave us for the core update rollouts.  Here’s the announcement from Google that it’s rolled out: It was an atypical core update and it seems to be a big and substantial one. We have monitored a huge spike in volatility on a number of sites on December 4th, the day after the update began rolling out. Then another set of fluctuations on the 10th of December,…

Google Publisher Tags

Google Publisher Tags Guide: Integration and Implementation

Since the very first ad was placed on a website in 1994, the advertising industry has used a specific Ad Technology to enable the monetisation of websites – the Ad Server. According to Datanyze, Google Ad Manager is the dominant ad server used by websites with a global market share of 33%. In 2018, Google merged DoubleClick for Publishers (DFP) and Google Ad Exchange to create Google Ad Manager. Which brings us nicely onto Google Publisher Tags. This article will explain not only what GPT are but also how they work, how to generate them and the benefits they bring. What are Google Publisher Tags Google Publisher Tag (GPT) is an ad tagging library used for Google Ad Manager (GAM). Google Publisher Tags enable publishers to dynamically build the ad request and display the ad on web pages. With GPT, you can define inventory, initiate and bundle ad requests, and then render the matching demand. How do Google Publisher Tags Work? GPT is used to define your available ad slots. Placing GPT on a page creates a link between the ad server and a user’s browser. When a user visits a page containing GPT, the following happens: A request is made from the user’s browser to the ad server for gpt.js, the tag code built in JavaScript. The JavaScript builds and sends one or more requests to the ad server for ads tagged on the page. The ad server matches the ad units and any key-values contained within the request….