If you’ve been following our blog you may have noticed we mention viewability quite often and for good reason. It’s amongst one of the key factors for evaluating inventory. This is hardly a surprise considering that the purpose of ads is above all to be in view. The advancements in technology now allow much more precise tracking of this metric than ever before. It has definitely been well received by advertisers overall. On the other hand, for publishers, the topic of viewability and it’s optimization has been a rather controversial one. It has led many to change their long-established practices completely. Having a precise record of an ad’s on-screen time has its pros as well, but it’s definitely taken a toll on media owners and has changed things irreversibly for both programmatic and direct sales.
This March was eventful for PubGalaxy, especially for our Demand Partnerships Manager, Pavel Mitev. He got on a trip around North America to meet with a few of our demand partners, namely OpenX, IndexExchange and DistrictM. In a global world where everything happens over the Internet, meeting people in-person makes all the difference for building lasting relationships. Pavel’s first stop was Pasadena where he got see the OpenX HQ and exchange views on industry trends and developments. They talked about PubGalaxy’s priorities for 2019 and potential partnership opportunities.
Programmatic monetization has been improving rapidly and has become quite sophisticated nowadays. However, direct advertising partnerships are yet to become obsolete. Such deals bring plenty of benefits to both publishers and advertisers, despite the fact that it’s usually quite time consuming to secure, manage and deliver on them. If you’ve never run direct campaigns before or you’re just starting out you may need a little help. Here are our top 5 tips for being successful in doing so:
The rapid evolution of advertising and publishing technology has lead to a more transparent, streamlined business model. But also a significant increase in the resources required for managing all the assets coming into play. While the benefits of programmatic are undeniable, the current state of affairs is also the underlying cause for neglecting certain practices. That requires a bespoke approach for each web property, such as layout optimization. For that reason, we wanted to give you a brief overview of the process. It’s of high importance for digital publishing and how it can help grow your business.
Ads.txt Is Only The First Step In Combating Ad Fraud Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adopting new techniques to continue their ill-intentioned campaigns.
Independent Publishers: Overcoming Challenges of Focusing on Content & Monetisation PubGalaxy CEO, Pressian Karakostov, has been interviewed by the ExchangeWire about the challenges that publishers face and how they could overcome them.
If this is the first time you hear about the Publisher’s Two Hats Challenge, then you’d better check out our previous blog post here. This article is all about how we solve this challenge and why you don’t need to wear both ‘hats’ anymore. At PubGalaxy, we believe in specialization. We have teams with expert skills in certain fields and when working together these teams achieve great monetization results. To be more specific, the property of each of our publishers is taken care of by AdOps, Technical Support, Yield Optimization, Ad Quality and Demand experts. Yes, these functions are separate at PubGalaxy. The needs of the publisher are coordinated with the respective team member by the dedicated account manager, while our Product team looks into new and emerging ad formats that can generate incremental revenue for your property.
Does your work week look something like this? Working on content strategy and planning Meetings/calls with new potential partners for your inventory Trying to comprehend reports from multiple providers Figuring out which provider you had an ad quality issue with and then trying to solve it Making sure your ad tags are implemented correctly Trying to figure out why a certain provider stopped running ads on your site Reading on that new ad format that could potentially drive your revenue up Trying to find new ways to engage with your audience and keep them coming back
Page speed will become a ranking factor this July, as just recently announced by Google. They are calling it “The Speed Update” and it will change how your website ranks on mobile searches. Content is king, some say, but it seems that speed will become a very important factor for all publishers in the digital space.