In the last few months, Google has released several algorithm updates and we are reading a lot on the topic lately. Most of us are trying to figure out how it will affect our day-to-day work. What its reflection will be on the digital advertising industry and mainly, how it will impact publishers and their website traffic, consequentially their revenue. Well, don’t worry, it is not as crazy as it looks. We will try to summarize and simplify it in the next few paragraphs.
Today we’re here to explore the journey to website monetization, which properties are eligible and where to begin. If you’re already partnering with PubGalaxy or running your own monetization setup, this article won’t be of much use to you. But if you’re just starting out in the digital publishing business and you’d like to start monetizing your website – you’ve come to the right place.
Being a publisher can be tough at any stage, but that seems to be especially true for small, upcoming businesses. With limited staff and resources, media owners are required to do most of the heavy lifting themselves. From writing and editing to image processing and marketing management, etc. In all honesty, that’s how things are usually when most people start out. Nowadays, the level of quality demanded by users puts a massive strain on publishers. There’s just so much to do and spreading yourself too thin can be the death of progress. But don’t worry, we understand. Here’s a list of powerful tools and apps that can lift the burden of day-to-day activities and make your life a whole lot easier.
If you’re a publisher, there’s no way you haven’t heard of Ad Block before. But in today’s world of digital publishing, you can’t talk about ad blockers without mentioning user experience as well. It’s no coincidence that Google has been going hard on poor UX but rather a response to the real risks to the industry, revealed by the introduction of ad-blocking tools.
Perhaps you’ve been around the block a few times and feel more than competent to run your own monetization. And wondering why you should give up control of your setup and get charged for it by a third party. Here are 5 reasons why you should consider to work with an Ad Management company as a small or medium sized publisher.
Auto refreshing ads have existed for a long time, but it hasn’t really been a mainstream practice until recently. In the past, publishers would use auto-refresh as a “trick” to boost their profits. Therefore, it didn’t really appeal to neither advertisers nor users. The truth is, however, that auto-refreshing ad exists because there’s a necessity for it. There are many monetization challenges that media owners can encounter. At a certain point, traditional methods just don’t cut it. That said, this technology has evolved quite a bit over the years. Today we’re looking at full-featured solutions that address most of the concerns of the past. Of course, there are still some risks you should be aware of. Let’s take a deep dive into refreshing and see how it can be implemented correctly.
Fast is Better. MONETIZATION STRATEGY Tricks to Improve your Website’s Speed. As a website owner you should be aware that speed is everything. Especially when it comes to monetization strategy. It doesn’t only stand for a better user experience, but also helps with SEO and monetization. Nowadays, instantaneous access to information is what the users expect. To achieve success in the publishing business without putting a heavy emphasis on loading speed, is close to impossible. The ways to improve your page’s speed are endless. But they have instant impact on your monetization strategy and ad revenue. And for most of them you’re probably going to need assistance from a skilled developer and/or third parties. Probably, you have heard of optimizing code and assets, caching, minification etc. And while those are perfectly valid, it’s not where the story ends. All these activities should be rather considered maintenance work. Furthermore, what’s usually overlooked is how your monetization setup can affect your website’s performance. We, at PubGalaxy, have learned how to balance the scales over the years. Here, we’re going to share our top tips for boosting both web your property’s speed and your earnings.
In today’s busy world, everything starts with a conversation. Our belief is that getting together and continuing the conversation in-person sets a stable foundation in a business relationship. The constant communication, the trust and the will for collaboration are just a few of the ingredients needed to build-up a meaningful partnership. Our partnerships This May, a couple of our top partners came to visit us in our headquarters in Varna, Bulgaria. A visit, which we really appreciated. We spent a few wonderful days with our partners.
Invalid traffic is an overarching term, used to refer to shady online activity, although that’s a limited definition. In reality, there are plenty of legitimate reasons which can cause a portion of your traffic to be considered “invalid”. If you happen to get any alerts containing the same phrase, don’t panic just yet. We’ll discuss all the different types bellow, to explain when you need to take action and when it’s nothing to worry about.
In the past, we’ve talked plenty about engagement, viewability and layout optimization. While the basics are easy to understand, making decisions can sometimes be less so. What do you do when viewability comes at the expense of engagement? Or when your partner policies are in conflict with the user experience? Well, there’s rarely a straight answer that works for everyone. But we’re here to give you some specific ad placement tactics that you can most likely implement right away.