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What is Ad Tech? Advertising Technology (Ad Tech) is the term that describes the systems of analyzing and managing tools for programmatic advertising campaigns.  It includes the full ad delivery process, from picking an ad’s subject and place to selecting its target. Ad Tech solutions enable you to view the overall picture of your campaign and exploit it to its full potential. The direct benefits of this tight knot of diverse processes include increased operational efficiency, which means increased brand recognition, which leads to increased earnings. This indirectly leads to an increase in interest. Ad Tech, on the other hand, can be tough. Digital advertising is expensive, and you must ensure that every cent is working towards your goal. From a technological and logistical standpoint, the whole operation is quite demanding. It requires a massive amount of data and therefore massive computational power. As a result, you require the services of Ad Tech businesses that understand it inside and out and can turn it upside down to get through. AdTech firms are, in this sense, cavalry. The key advantage of using it is that it reduces budget spending and makes the entire process considerably more cost-effective. The company requires a properly customized system for its needs to get the most out of the Ad Tech modified campaign. The procedures for processing and categorizing incoming data must be precisely defined. It should fit exactly to make the process of organizing, delivering, and targeting advertisements as efficient as possible. It assists you…

Ad networks and ad exchanges serve similar functions. In general, they both collect free inventory from publishers in one location and sell it to advertisers. Both can be incorporated with demand and supply-side networks, allowing for programmatic ad buying and selling.As a result, it’s difficult to distinguish between certain technology platforms, particularly if you depend on your DSP, who has little to no idea how it buys inventory and where it comes from. The sooner you decode those principles, the greater your chances of quickly optimizing your company and improving your brand. In this article, we’ll look at ad networks vs ad exchanges, by highlighting their main differences, and what role they play in ad monetization. What is an Ad Network? The general definition of an ad network is a media company-aggregator that acquires inventory from various publishers and sells it to advertisers or agencies. It is primarily the display, smartphone, and video inventory.When media purchasing became too difficult in the early 2000s, an advertisement network simplified the market by acting as an intermediary between the buying and selling sides. What is an Ad Exchange? By definition, an advertising exchange is a digital platform supply and demand parties (including publishers, advertisers, ad networks, DSPs, etc.) buy and sell inventory directly, without involving an intermediary. In most cases, ad exchanges run auctions and offer inventory to the highest bidder on an impression-by-impression basis, using real-time bidding technology. To summarize, this type of marketplace arose in response to publishers’ need to sell…

Interstitial Ads have grown in popularity over the years to become accepted as a format on both mobile and traditional web experiences. In the beginning, there were banner ads and pop-up ads. Pop-up ads broke up the user experience and were phased out through technical means such as pop-up blockers. Over the years, through the growth and innovation in ad formats through mobile, native, and video advertising, pop-up Ads have evolved into a more accepted Interstitial Ad. In fact, Google launched Web Interstitial Ads in late 2020. In this piece, we will go into a bit more detail. What is an interstitial ad? Interstitial Ads are typically full-screen ads that cover the majority of the active screen, whether that is floating over a web page in view or filling the screen on a mobile device. As the name suggests, these ads appear in-between the content a user is engaging with. Good examples of such ads would be breaks in play, between levels in a game, at natural transition points within an app, or in-between pageviews, before accessing a new page or piece of content. Usually, the initiation happens on a specified action, whether that is the user clicks on a relevant link or reaches a designated point of action within an app or game. A required function of this format is the ability to close it and continue using the web page or app. This is usually in the form of an X in the top right corner or just…