Ruslan Krastev

core web vitals

14 Dec: Core Web Vitals – Essential Metrics for Publishers

What are Google’s Core Web Vitals? In May 2021, Google announced that they are going to roll out the official ranking factor change – Core Web Vitals. Typically, when Google publishes an update that affects search rankings, it’s all about content. In this case, the update is about a better user experience on your site in terms of speed of loading, reliability, and responsiveness.  Today, we’re going to interpret the specifics of Core Web Vitals and help you understand how your search rankings will be affected. The Metrics Explained Core Web Vitals are a set of particular factors that Google deems important in a webpage’s user experience and the metrics will progress over time.  So far, Google has defined three main criteria, which publishers and developers need to focus on to improve page experience rankings: largest contentful paint, first input delay, and cumulative layout shift. Largest Contentful Paint (LCP): This represents the time it takes to load the main content of a website in seconds. Focus on making your LCP score of 2.5 seconds or faster. First Input Delay (FID): The emphasis here is on assessing the time it takes for a web page to become interactive. Focus on bringing the FID score down to less than 100 ms. Cumulative Layout Shift (CLS): This explains the impact of unexpected layout changes for visual page content. Focus on bringing the CLS score down to less than 0.1. In summary, Core Web Vitals are a group of variables that will be an…

Google's May Core Algorithm Update

18 May: Google’s May 2020 Core Update: What Publishers need to know

On May 4th, Google announced its second for this year major algorithm update. It has been rolling out for almost two weeks now, and by the end of this week the so-called ‘May 2020 Core Update’ should fully be released globally.  Similar to the previous Google January 2020 Core Update,  it’s a large change to the search engine’s algorithm that already has a big impact on a lot of sites out there. Our observations so far are that this broad core algorithm update resulted in a highly visible effect across search results worldwide. That is why the timing Google chose to roll out its update was harshly criticized by many website owners and SEO experts around the globe. Due to the current pandemic situation, it’s been already tough enough for online businesses to sustain. Let alone, dealing with traffic drops, which for many led to a decline in sales and revenue loss. Let have a look at some more detailed information on the May 2020 Update and what the digital publishing industry should expect from it. How has the Google algorithm changed? It has become a tradition for Google to announce its core updates, however, the policy is to not reveal what exactly has changed in the search algorithm and how it will affect the search rankings. Shortly after the update was announced, John Mueller, the Senior Webmaster Trends Analyst at Google was asked on Twitter to provide more details about the May update. His statement was frank and referring…