Ruslan Krastev

18 May: Google’s May 2020 Core Update: What Publishers need to know

Google's May Core Algorithm Update

On May 4th, Google announced its second for this year major algorithm update. It has been rolling out for almost two weeks now, and by the end of this week the so-called ‘May 2020 Core Update’ should fully be released globally.  Similar to the previous Google January 2020 Core Update,  it’s a large change to the search engine’s algorithm that already has a big impact on a lot of sites out there. Our observations so far are that this broad core algorithm update resulted in a highly visible effect across search results worldwide. That is why the timing Google chose to roll out its update was harshly criticized by many website owners and SEO experts around the globe. Due to the current pandemic situation, it’s been already tough enough for online businesses to sustain. Let alone, dealing with traffic drops, which for many led to a decline in sales and revenue loss. Let have a look at some more detailed information on the May 2020 Update and what the digital publishing industry should expect from it. How has the Google algorithm changed? It has become a tradition for Google to announce its core updates, however, the policy is to not reveal what exactly has changed in the search algorithm and how it will affect the search rankings. Shortly after the update was announced, John Mueller, the Senior Webmaster Trends Analyst at Google was asked on Twitter to provide more details about the May update. His statement was frank and referring…