Google AdSense and Google AdExchange (AdX) are both advertising services operated by Google. They allow publishers to make money by running advertisements. So, what is the difference between Google AdX and AdSense? Which platform would be best for you to offer your ad inventory on? In this post, we’ll go over the key features and discrepancies between Google AdX and AdSense. What is Google AdSense? Google AdSense was created as an internal product in 2003. It is a free cost-per-click tool that places ads on websites based on the content and visitors of the publisher. All that enables publishers to benefit from each ad click. Besides that, since CPM (cost per 1000 impressions) is in demand, publishers can receive extra revenue each time a CPM ad is served to the website and seen by a user. Technically speaking, advertisers bid for ad placement in the same way as they do on the Google Ads platform. AdSense advertisements are derived from Google Ads, the Google Display Network, and other Google products. Any publisher can use it because of the simple sign-up process. One of the best features of AdSense is that it instantly connects publishers with a large number of advertisers. This is the most famous advertisement software on the Internet at the moment. It offers an excellent opportunity for webmasters and content creators to monetize their traffic — Google pays billions to its publishers per year. If you’ve ever wondered, how can you make money with AdSense – just try…
When it comes to programmatic web monetization, people automatically think of display adversiting and openRTB. There is, however, a lot more to explore in the ecosystem and affiliate marketing is a prime example of that. Such programs are actually one of the oldest types of advertising and surprisingly, their internet revival has somehow been widely neglected by the publishing world. In spite of their relatively low popularity, affiliate deals have an enormous potential and have become an integral part of the monetization strategy for many who have implemented them. So, let’s have an overview of what Affiliate Programs are and how to use them.
Producing engaging content should be the top priority for publishers at pretty much all times. While it may be difficult to pinpoint what exactly that consists of, it’s without a doubt the make-or-break factor for any digital media business. A lesser known fact among industry circles is that you can actually generate way more revenue with even half the traffic, if you manage to attract an audience with high and frequent on-page actvity. In short, the higher the user engagement with your content, the more traffic your website generates and the higher your revenue opportunities are going to be.
Nowadays, web users around the globe largely accept videos as their primary source of information, education, and of course entertainment. Videos are easy to consume, grab people’s attention and perform better than pretty much any other type of advertising or content throughout the entire ecosystem. Not a lot of other formats have been аs successful and video has become an essential part of marketers’ toolkit for branding purposes, driving engagement and expanding their reach across the web. Consequently, that creates great monetization opportunities for publishers, but what about those who aren’t using video as their medium of choice? Luckily there’s an answer. Outstream video allows media owners to cash in on content in pretty much any format.
Nowadays the digital publishing industry is taking users’ consent more seriously. With the enforcement of GDPR, ePrivacy Directive and, CCPA online businesses had to readjust the way data from internet users is collected, used and stored. It became highly advisable (and in some cases obligatory) for online businesses to adopt a system that is notifying the web consumers and requiring their consent for collecting their data during their visit. This is where a CMP (a.k.a Consent Management Platform) comes to the rescue, especially for large scale digital properties with high volumes of traffic, where the adoption of a far more structured approach is required.
Firefox blocks third-party tracking cookies by default to allow users to have more control over the information they are willing to share across the web. Since 3 September 2019, Enhanced Tracking Protection is automatically turned on by default for all users around the globe as part of the ‘Standard’ setting in the Firefox browser and will block known “third-party tracking cookies” as per the Disconnect list. Firefox’s statement: “We first enabled this default feature for new users in June 2019. As part of this journey, we rigorously tested, refined, and ultimately landed on a new approach to anti-tracking that is core to delivering on our promise of privacy and security as central aspects of your Firefox experience.”
It is quite common for online publishers to monetize their website through the standard MPU (300×250), Leaderboard (728×90), Skyscraper (160×600) type of ad formats. But what do you do when you’ve achieved a maximum fill rate and fully optimized your CPM? Luckily, not all is lost. In this article, you will find five ad platforms that you can implement in your site, that can help you unlock new streams of ad revenue.
If you’re an avid publisher, chances are you’re already familiar with native advertising and its intricacies. That said, today native is as relevant as ever, so it’s definitely worth reconsidering in case you haven’t explored the ad format yet. Let’s have a quick reminder of the basics and summarize the benefits of adopting native ads into your monetization strategy.
A couple of weeks ago, Google rolled out another significant update affecting the first page of search results. The update happened quickly, 100% globally and from now on webpages with featured snippets will not appear twice on the first page. So, what does all this mean for digital publishers?
WordPress is without a doubt the most popular content management system today, dominating the CMS world. “WordPress is used by 62.4% of all the websites whose content management system we know.” This makes 39% of all websites around the globe. In a nutshell, it’s the preferred platform for webmasters around the globe for its ease-of-use features as well as it’s versatility. It gives website admins the ability to manage content efficiently, while at the same time maintain full control of their backend and make customizations at will.