Ad Layout Optimization
User Experience is King
Supercharge your ad revenue and audience engagement with the right ads, perfectly balanced.
After years of testing and analyzing, we’ve finally mastered the art of proper ad placement. User experience and ad revenue have never been mutually exclusive. And the key to unlock it all is ad layout optimization.
Attract loyal users and secure sustainable growth for your business.
Receive higher viewability and higher CPMs.
Provide a better user experience and drive engagement.
You put a price on UX
Why is ad layout optimization so important?
Demand limitations
Each marketplace has their own requirements and conditions for the amount of ads allowed per page. By targeting a specific demand pool, our expers are able to suggest an optimal ad volume to maximize your exposure to advertisers.
Viewability
Higher on the page does not always mean more viewable. Each website requires a custom approach to ad sizes and placement to match the user behavior dictated by it’s unique layout.
Traffic retention
Ads can be distracting, especially out-of-place ones. Strategically planning placements based on common user activity allows you to retain more of your traffic and boost engagement. Stop losing customers due to disrupted sessions.
Audience loyalty
Users have universally become extremely sensitive to ads and even small mistakes can create a negative experience. As a publisher, you should always be thinking of your audience first and that includes thoughtful, considerate placement of user-friendly ads.
Quiz: Test your knowledge on ad layout optimization
Which layout is better – A or B? Click on the one you believe is the correct answer and find out if you got it right.
And the answer is:
Correct!
Even though Layout A has more placements in the ATF position, it is far from optimal when it comes to maximizing viewability. Ad spots that are stacked on the very top of the page usually don’t have an optimal viewability score, as they are immediately sent away on the first scroll. Additionally, triggering adhesive ads in this position is likely to result in users dismissing the unit almost instantly, as it covers a large portion of the content available on the screen. A much better implementation would be to have it show up only when the entire body of content is visible.
And the answer is:
Wrong!
Even though Layout A has more placements in the ATF position, it is far from optimal when it comes to maximizing viewability. Ad spots that are stacked on the very top of the page usually don’t have an optimal viewability score, as they are immediately sent away on the first scroll. Additionally, triggering adhesive ads in this position is likely to result in users dismissing the unit almost instantly, as it covers a large portion of the content available on the screen. A much better implementation would be to have it show up only when the entire body of content is visible.
If you’d like to find out more, feel free to message us below.