Ad formats

Site Skins are a type of high impact ad unit, which makes use of space on a website that is traditionally blank - the visible part of the background. A ‘skin’ is a static background image that serves as a branded frame for a web page and focuses the user’s attention towards the page’s clickable ad units. Site skins are also known as wallpapers, wrappers, homepage takeover skins, gutter ads or left & right rails.


Interested in learning more about this format?