In the press
adhesion units could be of any size. The most common ones are 320x50, 480x50 for mobile; 728x90, 300x250, 160x600, 300x600 for desktop;
horizontal (top or bottom) or vertical (anchored to the side of the page);
usually close to 100% fill rate. Moreover, this format would neither compete with your current ad spots nor leave a blank if not filled.
Interested in learning more about this format?
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