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It is vital for websites to understand how they want their users to interact with their content. User Experience (UX), is all about making the way users interact with you as easy and enjoyable as possible. Traditionally websites are presented as pages and each page belongs to a section or category, users click and read pages of content they are interested in, this is known as Pagination. In this instance, all content and ads load when the page is loaded. More recently opportunities to enable users to discover new or related content without leaving the page they are on have become especially prevalent with users consuming content that is image-heavy or viewed on mobile devices. Here we discuss the two main UX techniques websites can use to keep users on the site and enable the discovery of new content while not loading all content at the initial page visit; Infinite Scroll and Load More.
Google Chrome is the dominant web browser in the world with a 65% market share against the next best Apple Safari at 16%. Google‘s idea was to build a web browser that was fast and responsive with the best user experience possible. So it is with this in mind along with the Better Ads Standards, that Google has added a default setting live from late August to block ‘Heavy Ads’.
Walled Gardens are everywhere. Inspired analogically by the gardens of Ancient Persia, we wander around inside, safe in the knowledge, and steeped in the privilege of being allowed in. The internet was born from computer engineers and researchers’ dreams of being connected and freely sharing ideas, this has evolved into a land grab for user data, eyeballs, and clicks. The Open Web and Walled Gardens dilemma is something many online companies struggle with. Either because one may restrict and cause negative feelings while the other reduces the capability to drive revenue, both can offer scale in different ways.